6 Hacks to Optimize Your Email Marketing Campaigns

Email is Not Dead. In fact, email is still a powerhouse for business. With an ROI that beats all other forms of digital marketing, email is hard-working, highly effective, and the preferred communication channel of your customers and leads. However, it’s not as easy as it may seem. Competing for attention in a prospect’s inbox, whether it be two seconds or two minutes, is no walk in the park.

Creating lasting connections with your prospects is critical to building your business. Join Kelly Pugh, Sr. Manager, Demand Generation and Robert Kohnke, Marketing Automation Specialist from Act-On as they share their secret sauce on how to connect with your audience with:

Segmentation strategies to help anticipate individualized engagement at the right time
Automation best practices for marketers who are ready for complex campaign strategies
Techniques to target and convert your prospects and help accelerate your sales cycles

Robert Kohnke

Marketing Automation Specialist

As a former Technical Solutions Engineer, Kohnke brings an in-depth technical understanding of Act-On to Act-On’s own marketing team. He focuses on marketing best practices and strategies, to keep Act-On at the top of its own game. When he’s not devouring leading edge marketing information, you can find him hunting for the abundant and elusive Tardigrade.

Kelly Pugh

Senior Manager, Demand Generation

A Minnesota native, Kelly Pugh has been in the technology industry for the past 12 years focusing on marketing programs for each stage of the customer journey. Throughout her career, she has specialized in demand generation, customer marketing, competitive intelligence and overall enabling pre and post-sales marketing efforts. She loves being outdoors, hiking with her dog, traveling to far-flung destinations with her husband, volunteering, and enjoying everything that Portland has to offer.