Skip to Content Skip to Footer

5 Ways to Maximize Your Tradeshow ROI

This free event is now available for on-demand registration and access through October 17, 2022. Once registered, the on-demand content will become available. 

Most marketers are thrilled at the thought of resuming attendance at tradeshows to generate leads and grow relationships. As we return to these types of events however, you might be wondering how to really make the most of tradeshows and ensure you see a positive return on your investment.

Join the event marketing team from Cvent as they discuss five ways that they maximize tradeshow ROI at the events that they attend. They’ll share their strategies on:

  • Pre-show: tips for attracting qualified booth visitors
  • At the show: how to capture and manage leads right from the show floor
  • Post-show: best practices for data integration and reporting
robin clark

Robin Clark

Senior Manager, Tradeshows and Event Marketing, Cvent

Robin has 15 years of experience in marketing and events and is driven by her passion for people to help bring them together. She understands the significance planning and marketing play on each other throughout the event design process, and she uses this knowledge to build effective, measurable event promotion strategies.

Barbara Pavesi

Team Lead, Trade Show Planning, Cvent

Barbara has over 12 years of experience in marketing and events in a variety of industries from music to aviation. Driven by her passion for collaboration and shared experiences she works to bring cross-functional teams together working towards shared measurable goals that not only move the sales needle but also showcase brands in their best light.

Erica Edney

Solutions Consultant, Event Solutions, Cvent

Erica is a Solutions Consultant, acting as a product expert and liaison between our Sales and Product teams. She has a deep understanding of Cvent’s products helping her consult event professionals on the power of the platform and collaborate with the product team on product development and enhancements. She also acts as a subject matter expert in Cvent’s Trade Show Solutions, a suite of products to help event organizers at Trade Shows they attend. She has been at Cvent for over 3 years and is driven by her passion for helping event organizers achieve their event and organization goals

cvent logo


5 Ways to Maximize Your Tradeshow ROI