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5 Ways to Build Trust and Empower Users with Preference Management

In today’s changing privacy and technology landscape, building trust with your customers is critical. Marketers must understand these shifts and how to collaborate with their colleagues to meet the challenges and seize the opportunities presented. With a customer-centric, privacy-first strategy, marketers can meet compliance requirements, deliver new and engaging user experiences, build trust with customers through transparency, and more. In this session, we’ll review the current landscape and share five key ways to gain trust by empowering users.

Key Takeaways
– Understand the regulatory and technology changes and the impact to marketers
– Discover how IT, legal, data management and marketing teams can collaborate to design user-centric, privacy-first experiences
– Learn how consent and preference management can be leveraged to comply with regulations, enhance user experiences and build trust


Claire Feeney

Claire Feeney serves as Offering Manager at OneTrust PreferenceChoiceTM— part of the #1 most widely used privacy, security and marketing user experience technology platform. In her role, Feeney is responsible for driving the development and delivery of OneTrust’s consent and preference management product as well as driving the refinement of the toolset and offerings. She works with marketers to centralize their user consent and preference management; comply with 100s of global data privacy regulations, including the GDPR and CCPA; and to drive engaging user experiences while promoting transparency as a key part of branding. Prior to OneTrust PreferenceChoice, Feeney led many strategic projects as a product marketer at VMware and has been responsible for pricing and packaging strategy, key technology partnerships, and digital properties and content. Claire earned a bachelor’s degree in business from the University of Georgia.


5 Ways to Build Trust and Empower Users with Preference Management