In a world dominated by social media, how do market leaders grow and maintain their brand presence? Learn how global names such as Land Rover, IKEA, Marriott, and UEFA Champions League employ social media analytics to engage audiences, nurture influencers, truly understand consumer experience, and measure the impact of promotions.
Join social analytics experts from NetBase for detailed case studies and best practices that you can apply to your own brand development.
You’ll come away with:
- Best practices for applying social analytics to diverse use cases, from consumer experience to sponsorship measurement
- How to use audience sentiment, image analytics, geo location segmentation, personal narratives, influencer tracking and other techniques
- Takeaways that can be applied to brands large and small across industries
Mike BagliettoGlobal Head of Product Marketing, Netbase
Mike Baglietto has more than fifteen years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.
Paige LeidigChief Marketing Officer, Netbase
Paige Leidig is the Chief Marketing Officer at NetBase, an award-winning social analytics platform. He is a passionate customer advocate and an innovation driven leader with a proven track record of introducing game changing Cloud/SaaS products to the B2B market. Leidig was previously the Chief Marketing Officer at CipherCloud. He has twenty years of experience in technology, marketing, and selling enterprise application solutions and managing trusted customer relationships. Leidig has also held senior marketing roles at SAP, Ariba, and E*Trade.