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5 Steps to Revamping Your Video Marketing

Online | On Demand

Video is the most effective marketing tool you have, but are you misusing it? Video strategy is not only a video on your homepage — it is so much more. Chris Bondhus, Vice President of Demand Generation at Brightcove, will take you through 5 steps to bring you up to speed with today’s video-led digital experiences that can drive real business results. Using real world examples and actionable tips and tricks, this presentation will cover elements for creating a video strategy including:
  • Video analytics 
  • Social video
  • Interactive video
  • Account-Based Marketing (ABM) 
  • Live streaming

Chris Bondhus

VP of Demand Generation, Brightcove

Chris Bondhus is the VP of Demand Generation for the leading video platform, Brightcove. He has over 15 years of experience creating and executing marketing plans and aligning brand, product, and sales strategy to revenue objectives. Bondhus has designed, launched, and marketed dozens of SaaS, mobile, or cloud products for major brands including, Carbonite, and now Brightcove. Bondhus incorporates demand gen expertise with analytics to attract prospects and convert them at each step of the buyer’s journey. He holds his MBA from Babson College.


5 Steps to Revamping Your Video Marketing