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5 Personalization and Testing Strategies to Upgrade Your Customer Experience

Consumers expect content to meet their ever-changing needs, and digital marketers are having to work overtime to research and deliver a personalized experience.

This hour long webinar will arm you with the latest information and techniques around testing & experimentation strategies, and drill down into five personalization techniques that are tried, true, and tested for high impact. Anthony Mills, Manager, Analysis & Insights, Cardinal Path, will also run through the top vendors in the testing and optimization space and give insights on which tool may be best for your organization’s success.

Don’t miss this event to:

  • Walk away with 5 proven methodologies to action right away
  • Hear about recent, real-world examples for inspiration
  • Make personalization and testing part of your organization’s culture


Anthony Mills

Anthony applies over a decade of experience across specialties including digital measurement strategy, Google Analytics, tag management, advanced segmentation, experimental design and heuristics, media mix & attribution modeling, user experience analysis, and data visualization. He’s built a BI department from the ground up, and helped create a culture of data evangelism across organizations. Anthony works to solve difficult questions by measuring and monetizing customer behavior. He finds unique challenges and opportunities working on customer centered design practices, and how it fits within various measurement frameworks.


5 Personalization and Testing Strategies to Upgrade Your Customer Experience