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5 B2B Marketing Strategies For The Win

Today’s marketers are up against many challenges, including adapting to the ever-changing marketing landscape. We’ll cover how B2B Marketers can drive growth and we’ll share insights to help you stay relevant.

Join us as we chat with nCino’s CMO Jonathan Rowe about the importance of delivering differentiated customer experiences.

About nCino:

nCino was founded in late 2011 by a team of bankers and entrepreneurs who found the lending process to be inefficient and time-consuming. This team recognized the need for a single end-to-end cloud-based solution that would enable financial institutions to increase transparency, efficiency and profitability while ensuring regulatory compliance. Today, nCino is the worldwide leader in cloud banking and works with more than 1,200 financial institutions of all sizes around the globe.



Jonathan Rowe SF

Jonathan Rowe

CMO, nCino

Jonathan Rowe serves as nCino’s Chief Marketing Officer and leads the teams responsible for the company’s global marketing, research, communications, branding and recruiting efforts. A year one nCino employee, Jonathan has been instrumental in establishing and leading all of the company’s marketing functions to drive strategy, brand awareness, and market demand. He has also presented at dozens of banking and technology conferences and published numerous articles and whitepapers. Prior to joining nCino, Jonathan was a professor in the Cameron School of Business and director of the Entrepreneurship Center at the University of North Carolina Wilmington. He holds an MBA from Babson College and a Ph.D. from the University of Auckland.




Jozi Hall

Product Marketing Manager, Salesforce

Jozi Hall is a Product Marketing Manager at Salesforce. Prior to finding a home in marketing, Jozi started her career in sales with stints as a Bookseller, Bartender, and Therapeutic Horse Riding Coach in between. Jozi is passionate about environmental justice, equitable access to nature, and equality. She leads for Earthforce, Salesforce’s environmental employee resource group, and you can find her spending time outside all around Atlanta with her senior rescue dog.

brad SF

Brad Walters

Senior Product Marketing Manager, Salesforce

Brad Walters is a part of the Marketing Cloud Product Marketing Team where he is responsible for leading marketing efforts specific to the Financial Services industry. A 20+ year digital marketer, Brad has a unique and dynamic marketing background consisting of agency and customer-side marketing leadership roles with brands such as Walmart, Discover Card, Sun Life Financial, Lowe’s Home Improvement, and Bank of America. He is a 6x Cannes Lion Winner, Content Marketer of the Year Finalist, and an recognized as an AdAge Top Digital Marketer. Brad has been a guest lecturer for undergraduate and MBA courses at UNC-Charlotte and Davidson College and is a graduate of Baylor University.


5 B2B Marketing Strategies For The Win