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3 Components of a Winning eCommerce Platform

Begins at 12pm CT

While brands know that customers increasingly expect more personalized experiences across all channels and devices, delivering on that promise is not without its challenges.

This live, hour-long webinar will talk about three key components of an omnichannel personalized customer experience, based on real-world experience and best practices.

In this session, we’ll cover:

  • The importance of a first-party data strategy and how it impacts the buyer’s journey
  • How personalized content, offers, and actions can increase critical metrics such as revenue per session and customer lifetime value
  • Ways to measure and optimize your e-commerce efforts to continuously improve your results

Jennifer Small 

Senior Solutions Consultant, Adobe

Jennifer is a Senior Solutions Consultant at Adobe with a passion for transformational customer experience. She focuses on assisting clients in various stages of technology adoption, uncovering new ways to optimize their customer journey and streamline internal processes. With a background in brand experience and cloud applications Jennifer understands the unique challenges modern companies face in today’s market. Jennifer resides in Charleston, SC and when she’s not talking about Adobe’s Digital Experience applications, she is running half marathons or walking with her miniature dachshund, Charlie.

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3 Components of a Winning eCommerce Platform