Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content performance to your share of voice against your competitors if you want to get the most from your social monitoring efforts.
Hear from marketing leaders at NetBase for insights into the 11 most crucial social media metrics you need to monitor.
Paige LeidigChief Marketing Officer, Netbase
Paige Leidig is the Chief Marketing Officer at NetBase, an award-winning social analytics platform. He is a passionate customer advocate and an innovation driven leader with a proven track record of introducing game changing Cloud/SaaS products to the B2B market. Leidig was previously the Chief Marketing Officer at CipherCloud. He has 20 years of experience in technology, marketing, and selling enterprise application solutions and managing trusted customer relationships. Leidig has also held senior marketing roles at SAP, Ariba, and E*Trade.