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Using Insights and Creative Thinking to Drive Strategy


Strategic Thinking in Marketing

Do you find yourself getting bogged down in the details of specific marketing tactics, campaign schedules, product specs, reports, updates, budgets and all of the other day-to-day work? Do you ever wonder what the work is leading to or why you’re doing it?

If you are ready to expand your marketing strategy development skills and flex those strategic mental muscles, join us for this 2-day virtual training session. You’ll learn to discern between facts and insights, understand that strategy cannot exist without creativity and gain the skills to lead strategy sessions.

What’s Included

  • 4 hours of live instruction over two days (starting at 11 a.m. CDT each day)
  • Interactive Q&A and hands-on exercises
  • Resources, templates, tips and best practices

Key Takeaways

  • Learn the steps to creating a solid strategy
  • Discern between a fact and an insight and how each informs strategy
  • Understand the role of creativity in strategy
  • Gain methods for jump-starting strategic thinking


Todd Coats

Associate Director for Brand and Creative Association of International Certified Professional Accountants​

Coats brings his 32 years of experience to create effective concepts and ideas for industry sectors such as healthcare, pharmaceuticals, energy, higher education and retail. He brings an emphasis in brand building, integrated marketing, employee branding and digital advertising.  His experience ranges from working with large global corporations such as Deloitte, GSK and 3M to consumer-facing brands such as Cartoon Network, The Academy of Country Music, Hanes and Epic Games.

Shane Johnston

Principal, Market Position Strategies

Johnston’s 25-year career spans client and agency marketing roles. His expertise in campaign development and lead generation has delivered results for companies such as Lenovo, VMware, Chase Bank, the AARP, The Wall Street Journal, TruGreen and UNC-Chapel Hill. Shane’s client-side experience includes positions at Sprint, Mutual of Omaha, Methodist Health Systems and Nortel Networks. He is now Principal of Market Position Strategies, providing marketing consulting services to enterprise and higher education clients. He’s also a Partner in Firestarters Club, which provides consulting sessions for entrepreneurs and small businesses.

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Using Insights and Creative Thinking to Drive Strategy