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Social Media Strategy in a Changing World


Finding Your Brand’s Social Media Presence

The world seemed to change overnight with the introduction of COVID-19 and the movement for social change. Marketers from all industries and sizes are struggling with finding a balance of selling and communicating with customers via social channels during this crisis. 

This 3-hour hands-on virtual training is focused on how you can redevelop a successful social media strategy that engages your target audiences, shares an impactful brand story and delivers a return on investment in a crisis-filled world. 

We’ll highlight brands and examples making a real impact with their social media strategy and content while doing more with fewer resources and budget. This session is for both B2B and B2C marketers.


Price: $89

  • 3 hours of live instruction (11 a.m. – 2 p.m. CDT)
  • Includes interactive Q&A and hands-on exercises
  • Resources, templates, tips and best practices

After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Digital Marketing Bootcamp Bundle

This session is part of a training bundle that includes the other classes below. You’ll get access to four live teachings (and the recorded video) plus a bonus on-demand SEO training for just $299. That’s more than a 15% savings from buying each training individually.

All live events are from 11:00 a.m. – 2:00 p.m. CDT.

Key Takeaways

  • Learn how to develop or redevelop a successful social media strategy during a pandemic or other time of difficulty
  • Get inspired to think creatively again and how to effectively share this creativity via your social channels
  • Understand the need and level of detail of successful target market personas 
  • Learn specific social media content techniques that will stand out from all the noise and competitors


Cord Silverstein

President, Advocacy Social

Cord Silverstein is an award-winning brand and content marketer and social media strategist. He ensures his clients do not confuse audience with influence by developing campaigns that allow brands to engage with their most loyal customers and fans. Silverstein has focused throughout his career in bringing down the walls within his clients’ organizations to develop and launch campaigns that deliver tangible and trackable success.

AMA Event Policies

Thursday, June 11 (Central Daylight Time)

Live Instruction

  •       Our post-COVID-19 world
  •       Reevaluating your social media strategy: Where to start
  •       What’s your brand going to represent moving forward?
  •       Post COVID-19 social media case studies

Working Session | Lightning Brainstorm

  • Identify your brand foundations
  • Develop key descriptors for social channels

Live Instruction

 How to develop effective personas and why they are so important

  •       Social media content curation versus creation
  •       Posting in real-time and scheduling posts
  •       Conversations over clicks – Delivering value
  •       Engaging with your community in fresh ways

Working Session | Lightning Brainstorm

  • Detail your top social targets by developing effective personas
  • Develop social content ideas your target market will find valuable

Break the Social Ceiling

·        Engage with your corporate leadership (they need us more than ever)
·        Giving you and your brand permission to fail
·        Social media examples

Interactive Q&A

Social Media Strategy in a Changing World