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Social Media Copywriting

Online | 10:00 a.m. CT

Create Attention-Grabbing Copy

Great marketers know that copy is the heart of impactful social media. It is the key to grabbing and engaging your audience.

At this virtual workshop, you will learn how being creative with your words can translate into engagement across all the key social channels. Whether it’s sharing insights on LinkedIn or explaining a beautiful image on Instagram, we’ll review best practice examples from different industries and unpack what works and why.

Who Should Attend?

This workshop is for digital marketers looking to improve engagement among their social channels.

What’s Included

  • 3 hours of live instruction starting at 10:00 a.m. Central
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices
  • On-demand access for six months
  • Plus, collect 3 CEUs

Key Takeaways

  • Learn how to use post copy in places like Instagram and Facebook to grab attention and engage your audience
  • Understand the power of conversational media in places like Twitter
  • Learn how to use copy on images in story posts across TikTok and Instagram

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)


Will Francis

Will Francis is a recognized authority in digital media and technology, having been listed by The Telegraph and Independent as a top influencer in this space. He regularly appears on TV, radio and print to share his expertise.

Having run London ad agency Harkable, he’s helped some of the world’s most loved brands – Samsung, Nike, Penguin Books, Warner Bros, Spotify and many more – to reach their audiences in more innovative and meaningful ways.

Previously he was a key early team member at pioneering social network MySpace, personally working with film and music artists from Justin Bieber to Jared Leto to bring them closer than ever to their fans.

Will now shares his expertise through training, consultancy and keynote speeches in-house for global brands and conferences. He also delivers courses for Digital Marketing Institute, AMA’s partner for the Digital Marketing Pro certification program.

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Social Media Copywriting