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Plan and Create Content That Converts

Online | 2 Hours | Intermediate

Not All Content is Made Equal

Dive into the key aspects of effective content planning, creation and repurposing strategies in the world of social media. Through group activities, case studies and hands-on exercises, participants will explore compelling content creation, audience behavior, user-generated content and how to leverage MarTech and AI tools. The workshop will emphasize engagement and real-world applicability, with opportunities for participants to bring their own experiences to the table and learn from their peers.

October 17, 2023 | 10:00 a.m. – Noon CT

Key Takeaways

  • Understand what makes content compelling and strategies for creating content that converts.
  • Gain insights on how to analyze audience behavior and preferences for tailoring content.
  • Knowledge of effective user-generated content and community-building strategies, backed by real-world examples.
  • Strategies for repurposing content across different platforms for maximum impact.
  • Familiarity with various MarTech and AI tools to assist in content planning and creation, along with hands-on experience.
  • Networking opportunities and shared learning from a diverse group of marketing professionals.
  • Actionable plans that can be implemented immediately in participants’ marketing strategies.


Member Price


Non-Member Price


Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

AMA Event Policies


The Science of Compelling Content

Strategies for Creating Content that Converts

Understanding Audience Behavior and Preferences

Short Break (5 minutes)

User-Generated Content and Community Building

Repurposing Content across Platforms

MarTech and AI Tools in Content Creation

Interactive Wrap-up, Q&A, Closing Remarks and Feedback

Joanna Yung

Joanna is a dynamic and versatile content entrepreneur, or as she fondly calls it, a “content-preneur.” With an affinity for digital platforms, Joanna leverages her expertise in social media to assist businesses in driving their growth. She specializes in social media management and strategy, helping companies harness the potential of various social media platforms.

Joanna also extends her knowledge to aspiring social media managers through her Linkedin course and her coaching program, Social Nomad Academy. As a coach and course creator, she guides her students on building and scaling their online marketing businesses, focusing on cultivating freedom, income and impact.

A dedicated digital nomad, Joanna couples her professional pursuits with her passion for travel. She aspires to visit every country in the world and draws from these experiences to inspire others to pursue a location-independent lifestyle. Joanna’s mission extends beyond her personal goals, as she aims to inspire others to embrace the possibilities of travel and digital work.

At the core of Joanna’s multifaceted profession is her commitment to creating and sharing inspiring, helpful content. Regardless of the platform or medium, Joanna seeks to make a positive impact through her work.

Who Should Attend?

This workshop is ideal for professionals with the title of Manager or Director, as well as experienced, non-supervisor individuals who are looking to enhance their content creation and planning skills. Participants are likely to come from a broad range of industries including agency/consultancy, higher education, nonprofit, technology and more. Both B2B and B2C professionals are welcome, especially those from companies with 1-249 employees. Regardless of age or experience level in marketing, all who aim to stay up-to-date with the latest marketing trends and wish to make their skills more marketable will find value in this workshop.

Participants should have a basic understanding of content marketing, digital marketing channels and platforms (social media, blogs, newsletters, etc.). This workshop won’t cover basic marketing principles or fundamental content creation techniques, as we’re focusing on planning, strategy and advanced content creation methods.


What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Tips and best practices
  • Access to recording and resources for three months


Can’t Attend Live But Want the Information?

We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.


Plan and Create Content That Converts