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Optimized Email Marketing: Secrets to Success

Online | 10:00 a.m. CT

Continually Improve Response and Revenue

Email is one of the most cost-effective, best bang-for-your-buck marketing channels. It’s cheap, effective, controllable and highly testable. But beware! Without knowing how to optimize for engagement and response, you run the risk of blasting your subscribers with campaigns that fail to engage, bore them, or worse yet – drive them off your list for good.

In this practical workshop, we’ll take you through the essentials for optimizing email campaigns and continually improving response and revenue. You will learn top tips, tactics and approaches for creating responsive and captivating messages, provocative offers that connect, and enticing journeys and message flows. You’ll gain a step-by-step process for easily creating and deploying a channel strategy and measuring results.

If your business relies on email to drive revenue and customer engagement or is e-commerce-centric, optimized email marketing is a MUST for your organization, and so is this event!

What’s Included

  • 3 hours of live instruction
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices
  • On-demand access for six months

Key Takeaways

  • Learn a framework to devise an email channel strategy, identify the specific campaign types that increase engagement and generate revenue, and understand how to prioritize.
  • Understand which attributes and tactics optimize email response the most, and why.
  • Gain best practices for applying the science of testing to optimize response and learn rookie mistakes and pitfalls to avoid.

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)

Who Should Attend

Anyone who has an established and growing opt-in email subscriber list, are e-commerce-centric and serve a digitally savvy customer base that interacts frequently with your company online.


Karen Talavera

Founder and Principal of Synchronicity Marketing

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As current Vice Chair of the Email Experience Council she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy. Karen has contributed to digital marketing and e-commerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway and many more. Previous to founding Synchronicity Marketing in 2003, Karen held senior marketing positions at Yesmail, Acxiom Digital, and Experian.

AMA Event Policies

September 15, 2021 (All Times Central)

Fast Facts About Email Marketing

Optimizing the Message Mix with Channel Strategy

Interactivity: Message Mix Prioritization Exercise

Four Areas to Optimize

Headline Optimization Exercise

Applying Optimization Best Practices and Avoiding Pitfalls

Optimized Email Marketing: Secrets to Success