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Marketing Growth Strategies Workshop

Online | 2 Hours | Intermediate

Accelerate Your Marketing Growth

Do you ever find yourself stuck in execution mode, catering to the demands of various cross-functional teams and rarely getting the chance to be seen as a strategic driver of business growth?

Now is the time to step out of the daily grind and uncover opportunities for higher-level plans that circumvent challenges and drive business results.

During this interactive workshop, you can reflect on your team’s performance, identify internal and external factors that prevent goals from being achieved, and exchange ideas with peers to create a game plan for success in 2024.

December 14, 2023 | 10:00 a.m. – Noon CT

Key Takeaways

  • Discuss current marketing challenges through peer-sharing of what’s working, what isn’t, and current best practices
  • Learn how to effectively identify, prioritize, and flesh out innovative marketing strategies and tactics.
  • Develop one or more new and documented strategies you are excited to implement with your team.
  • Learn new approaches and skills for confidently pitching growth ideas to senior leadership and getting buy-in for running experiments
  • All workshop attendees will also receive a playbook and toolkit to use with their colleagues to identify, prioritize, and advance new ideas that drive business growth in the new year.

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

AMA Event Policies

Session Agenda

Introduction, Workshop Overview, Goals & Outputs

State of Business Growth 2024

What is marketing-fueled growth?

Part 1: Growth Opportunity Identification

Exercise #1: What’s propelling you forward?

Exercise #2: Which growth levers can you use?

Part 2: Growth Opportunity Prioritization

Exercise #3: Pursuing the right opportunities

Part 3: Growth Opportunity Alignment

Exercise #4: Getting buy-in to pursue new opportunities

Part 4: Growth Opportunity Execution

Operating with speed and agility.

Closing Remarks & Q&A


John Follett

John Follett

Co-Founder, CXO & Head of Research at Demand Metric

For over 16 years, John has been laser-focused on helping marketing teams get the respect they deserve by driving quantifiable business results – one project at a time. 

Before co-founding Demand Metric, John was a consultant for the Government of Canada’s online initiative. Today, he leads Demand Metric’s strategic partnerships and research team and has advised over 5,000+ global clients, including Microsoft, Salesforce, Mitsubishi, Apple, McDonald’s, Siemens, P&G, and Toyota.

Who Should Attend?

This intermediate-level training is designed for marketers at all levels of the organization. Join with your entire team and conduct the exercises together, or come by yourself and share what you’ve learned with your team after. Whether responsible for crafting strategies or executing day-to-day work, attendees will learn how to identify, prioritize, and develop innovative marketing-fueled growth strategies. It is a must-attend for anyone seeking to develop critical thinking skills and advance in their career.

Pre-Requisites (What should someone already know? What is not going to be covered?) 

This workshop requires critical thinking skills and knowledge of your business. While some marketing tactics will be covered, this workshop primarily focuses on uncovering opportunities and developing high-level plans that circumvent challenges and drive business results.

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • PPTX Playbook, Tools, and Templates
  • Interactive Q&A and Group Discussions
  • Access to recording and resources for three months

Can’t Attend Live But Want the Information?

We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.


Marketing Growth Strategies Workshop