Skip to Content Skip to Footer

Marketing Analytics 101

Online | 11:00 a.m. - 2:00 p.m. Central

Finding the Right Metrics to Make an Impact

Marketers have more data now than ever before. While we’re all talking about taking a data-driven marketing approach, knowing where to start can feel overwhelming.

We’re here to help! In this live virtual training, you’ll learn how to get started using analytics to drive your marketing strategy. We’ll help you understand how to sift through the sea of data to find what insights are essential for your organization. You’ll learn how to turn your metrics into actionable, data-driven findings that create business value.

What’s Included

  • Three hours of live instruction (starting at 11 a.m. Central)
  • Q&A and hands-on exercises
  • On-demand access after the training

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)

Key Takeaways

  • Understand how to prioritize KPIs to align with your company’s goals and track changes in real-time to help pivot your strategy more quickly throughout the year.
  • Learn how integrating different data sources can unlock powerful insights such as shifts in consumer behavior and performance across various marketing channels.
  • Discover how to harvest the power of testing to optimize your marketing efforts.

Who Should Attend

This is beginner-level training for professionals who have a basic understanding of marketing and are ready to take their knowledge regarding analytics to the next level.


Daniella Dumph

Analytics Manager at Merkle

Daniella Dumph is a passionate, driven and creative data analyst who loves big data. She is curious to explore, unveil and analyze insights thus transforming them into actionable strategies. Daniella has extensive experience in data analysis and marketing strategy in both B2B and B2C markets including education, healthcare, hospitality, non-profit and technology.

AMA Event Policies

All Times are Central

Live instruction: Overview of Marketing Analytics Fundamentals

  • Overview of important marketing analytics concepts
  • Learn how to prioritize KPIs by marketing channel to meet your company’s goals

Working Session

  • Look at your company goals and identify KPIs to track throughout the year
  • Identify your organization’s top challenges and go over how analytics can help you address them

Live Instruction: Dashboards and the Power of Integrated Data

  • Learn about the power of integrating data to unlock powerful insights such as shifts in consumer behavior, performance across different marketing channels and why attribution is important

Live Instruction: Testing Fundamentals

  • Learn how to harvest the power of testing to optimize your marketing efforts.
  • Understand the common pitfalls to avoid when creating a testing plan.

Working Session: Testing Workshop

Marketing Analytics 101