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Inclusive Language and Its Impact in Marketing

Online | 11 a.m. - 2 p.m. Central

Learn Best Practices and How to Avoid Common Pitfalls

In this interactive, 3-hour session, we’ll highlight the importance of inclusive marketing and how ignoring this puts you at a competitive disadvantage as there is significant increasing purchasing power in diverse segments.

Not only will you learn best practices for developing inclusive marketing, but you’ll also leave knowing how to avoid the mistakes that come from not having an inclusive team at the table, like creating reactionary, “woke-washed” marketing tactics that reek of inauthenticity.

What’s Included

  • 3 hours of live instruction
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices
  • On-demand access for six months

Key Takeaways

  • Understand why inclusive marketing and language matters
  • Learn how to align inclusive marketing with DEI objectives
  • See the business benefits of inclusive marketing
  • Understand the must-haves for an inclusive marketing strategy
  • Gain insight from the “best of the best” and “worst of the worst” multicultural ad campaigns


Activities, polls and break-out sessions throughout the session

11:00 to11:30 a.m. – Inclusive Marketing vs. Multicultural Marketing
11:30 a.m. to 12:00 p.m. – The “Must-Haves” for an Inclusive Marketing Strategy
12:00 to 12:30 p.m. – Inclusive Messaging: Say This, Not That
12:30 to 12:45 p.m. – BREAK
12:45 to 1:15 p.m. – Pitfalls and Best Practices
1:15 to 1:30 p.m. – Recap
1:30 to 2:00 p.m – Q&A

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)


Shelley Willingham

Founder, National Organization for Diversity in Sales and Marketing (NODSM) and Vice President of Business Strategy, The Diversity Movement

Shelley is a serial entrepreneur and business strategist with more than 20 years of corporate and small business experience. Shelley champions DEI initiatives and has partnered with FORTUNE magazine on a special diversity section. She speaks at various business events and conferences, coaches and consults aspiring entrepreneurs and business owners, and is a frequent on-air contributor to CNBC.

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Inclusive Language and Its Impact in Marketing