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How to Optimize Your Content

Online | 10:00 a.m. CT

Content Optimization: Beginner, Intermediate and Advanced Techniques

In today’s competitive environment, it’s important to ensure your content is visible, effective and ranks prominently. This means learning how to increase SEO rankings, drive better traffic and increase conversions.

In this virtual workshop, you’ll learn essential fundamentals and core elements of optimizing various types of content off-site and on-site. We’ll cover basic, intermediate and advanced level techniques for marketers. If you own, manage, monetize or promote online content, you’ll want to attend to keep your skills fresh and up to date.

What’s Included

  • 3 hours of live instruction starting at 10:00 a.m. Central
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices
  • On-demand access for six months

Key Takeaways

  • Understand the difference between on-page optimization and content optimization
  • Learn how to properly target keywords that won’t get you in trouble with Google
  • Walk away knowing effective free, low-cost and premium tools and resources
  • See real-world examples and case studies of what works and what doesn’t

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)


Jenny Munn
SEO Consultant, The Munn Group

Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.

AMA Event Policies and FAQs

September 9, 2021 (All Times Central)

What Is Content Optimization?

On-Site Content Optimization Formats and Techniques

Off-Site Content Optimization Formats and Techniques

Bringing It All Together


How to Optimize Your Content