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Driving ROI with Marketing Automation

Online | 2 Hours | Beginner

Your Roadmap To Better Operations

The marketing automation landscape contains more than 11,000 tools! No matter what your role in marketing, there’s now an app (or 20) that claims to drive efficiency for your team.

This session will simplify the view of available solutions, and discuss a practical and reasonable approach to choosing from an overwhelming number of options.

Join us for an interactive session diving into what’s out there, from workflows, through data/analytics, and even AI. You’ll walk away with a better understanding of:

  • Which tools will have the greatest impact on your team and company?
  • Which tools will have the most likelihood of success?
  • Which will help you in your role personally?
  • Which of your investments of time and money will yield the biggest return?

October 25, 2023 | 10:00 a.m. – Noon CT

Key Takeaways

  • Understand the current landscape of marketing automation and technology.
  • Learn how to prioritize which tasks to automate, and which tools to choose.
  • Discuss the intersection of automation tools, processes, and outcomes.
  • Discuss automation guidelines for success.

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

AMA Event Policies

The Marketing Flow

The Marketing Tech Stack

Monolithic Tool Sets

Analytics, Machine Learning, Automation

Generative AI

Prioritizing the Next Acquisition

Tool Selection Criteria

Implementation Tips and Traps

Jim Sterne

Jim Sterne sold business computers to companies that had never owned one in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is Artificial Intelligence for Marketing: Practical Applications. He is now advising companies on analytics strategy planning at Data Driven Leaders Studio as well as teaching the ins and outs of AI, ML and Generative AI to marketers.

Who Should Attend?

  • Students and marketers new to marketing (get ahead of the old timers!)
  • Marketers with too much on their plate in need of a technological boost
  • Marketing managers looking to augment their team’s muscle
  • Marketing directors looking to allocate their budget in the smartest way possible

More Info:

  • This is not a technical how-to and best tools session.
  • This session is an overview of the rules of the road and how to navigate it. The car you drive is up to you and yes, your mileage may vary!

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Tips and best practices
  • Access to recording and resources for three months

Can’t Attend Live But Want the Information?

We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.


Driving ROI with Marketing Automation