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Digital Marketing Copywriting

Online | 10:00 a.m. CT

Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

This practical and insightful workshop will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and paid advertising.

You’ll not only learn how to drive action by using powerful, emotive copy but also how to explain complicated or technical details of your products in accessible ways. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.

We’ll also look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers.

Who Should Attend?

This workshop is for digital marketers looking to make a more significant impact with their online copy.

What’s Included

  • 3 hours of live instruction starting at 10:00 a.m. Central
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices
  • On-demand access for six months
  • Plus, collect 3 CEUs

Key Takeaways

  • Learn how to take your copywriting to the next level with simple yet highly effective techniques
  • Discover how to drive clicks and conversions by making your company matter to people
  • Try new writing tactics with live practical exercises

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)


Will Francis

Will Francis is a recognized authority in digital media and technology, having been listed by The Telegraph and Independent as a top influencer in this space. He regularly appears on TV, radio and print to share his expertise.

Having run London ad agency Harkable, he’s helped some of the world’s most loved brands – Samsung, Nike, Penguin Books, Warner Bros, Spotify and many more – to reach their audiences in more innovative and meaningful ways.

Previously he was a key early team member at pioneering social network MySpace, personally working with film and music artists from Justin Bieber to Jared Leto to bring them closer than ever to their fans.

Will now shares his expertise through training, consultancy and keynote speeches in-house for global brands and conferences. He also delivers courses for Digital Marketing Institute, AMA’s partner for the Digital Marketing Pro certification program.

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Digital Marketing Copywriting