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Copywriting for SEO

Online | 10:00 a.m. CT

To appear in more Google search results, we all know we need to create more high-value content for our target audience. But where do we start finding out what these people want, what Google puts on that all-important first page and how to get these people to our website?

This hands-on workshop will answer these questions and more, showing you how to grow your traffic from organic search and what to do with these new visitors to your website to maximize ROI on your hard work.

Who Should Attend?

This workshop is for digital marketers looking to grow traffic, authority and loyalty for their company.

What’s Included

  • 3 hours of live instruction starting at 10:00 a.m. Central
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices
  • On-demand access for six months
  • Plus, collect 3 CEUs

Key Takeaways

  • Learn how to grow traffic from organic search by writing the content that Google wants
  • Understand how to optimize the appearance of your company on search engine results pages to maximize brand awareness and clicks
  • Make the most of this extra traffic to your website, converting it into leads and sales

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)


Will Francis

Will Francis is a recognized authority in digital media and technology, having been listed by The Telegraph and Independent as a top influencer in this space. He regularly appears on TV, radio and print to share his expertise.

Having run London ad agency Harkable, he’s helped some of the world’s most loved brands – Samsung, Nike, Penguin Books, Warner Bros, Spotify and many more – to reach their audiences in more innovative and meaningful ways.

Previously he was a key early team member at pioneering social network MySpace, personally working with film and music artists from Justin Bieber to Jared Leto to bring them closer than ever to their fans.

Will now shares his expertise through training, consultancy and keynote speeches in-house for global brands and conferences. He also delivers courses for Digital Marketing Institute, AMA’s partner for the Digital Marketing Pro certification program.

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Copywriting for SEO