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2020 AMA Virtual Conference: The Year Ahead

2020 will bring an abundance of changes. Our keynote speakers will teach you how to be a catalyst for change, internally and inter-personally; get you caught up with what the 2020 election means for marketers, and introduce you to new trends and re-imagined frameworks for your operations.

Keynote Speakers

Jonah Berger

Professor and Author, Wharton School of Business

Kai D. Wright

Global Consulting Partner, Ogilvy | Lecturer, Columbia University

Oscar Yuan

President of Strategy3, Ipsos

Cliff Young

President, Service Line Cluster Head and Managing Partner, Ipsos

Day One

Opening Keynote

Keynote details coming soon!

Jonah Berger

Professor and Author, Wharton School of Business

Session details coming soon!

Session details coming soon!

Keynote details coming soon!

Oscar Yuan

President of Strategy3, Ipsos

Cliff Young

President, Service Line Cluster Head and Managing Partner, Ipsos

Day Two

Keynote details coming soon!

Kai D. Wright

Global Consulting Partner, Ogilvy | Lecturer, Columbia University

Session details coming soon!

Session details coming soon!

Closing Keynote

Keynote details coming soon!

Jonah Berger

Professor and Author, Wharton School of Business

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On.  Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on.  He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

Kai D. Wright

Global Consulting Partner, Ogilvy | Lecturer, Columbia University

Wright, a global consulting partner at the marketing and advertising giant Ogilvy, is a strategic advisor to C-suite executives, founders and artistic talent. His expertise lies at the intersection of digital technology, corporate culture and behavioral economics – a crossroads that comprises the art and science of creative branding. Wright’s engaging keynotes, such as his standing room only SXSW 2019 presentation with 1,000 attendees, elaborate on his extensive experience working with organizations of all types to build brands and foster an ethos that sustains a key set of values and identity.

In his new book, “Follow the Feeling: Brand Building in a Noisy World” (Wiley, July 2019), Wright emphasizes how successful branding depends on a deep understanding of consumer psychology, combined with an appreciation for how technology has impacted and re-shaped human behavior. Wright provides a memorable framework – LAVEC – for building a powerful brand that capitalizes on human responses to lexicon, audio cues, visual stimuli, experience and culture, using concrete examples of companies that have leveraged these methods.

Oscar Yuan

President of Strategy3, Ipsos

Oscar Yuan is President of Strategy3, Ipsos’ marketing, brand and innovation consultancy, where he oversees the overall direction and growth of the firm, as well as leads select client engagements. Prior to joining Strategy3, Oscar was a founding Partner and Head of Brand at Kantar Vermeer, where he led client engagements in industries as diverse as travel, financial services, technology, and CPG, including developing a new brand building framework for Diageo and helping Marriott evaluate and develop a strategy for its portfolio of 15 brands. A frequently featured speaker and commentator on brands and brand-building, Oscar has delivered keynotes at Diageo, Kellogg’s, and Johnson & Johnson, as well as a series of guest lectures at Boston University and Cornell University. He has also appeared as a guest on CNBC and NPR, and is a contributor to the Financial Times, BusinessWeek, and Fortune. Oscar holds an MBA from Harvard Business School and two undergraduate degrees from Stanford University, in Economics and International Relations. In addition to English, he also speaks French and Mandarin Chinese.

Cliff Young

President, Service Line Cluster Head and Managing Partner, Ipsos

Cliff Young has been President of Ipsos Public Affairs in the United States since May of 2014. He leads Ipsos global election and political polling risk practice. He comes from a diverse background as an adjunct professor at esteemed institutions such as Johns Hopkins and SAIS and University of Sao Paulo where he teaches courses on public opinion and election forecasting. Also, he is a contributor and commentator on C-Span, Fox News and NPR among others. He has robust experience in sociology, public opinion, crisis management, polling, government and considers his skills part of his identity as a ‘pollster’ and ‘puzzle solver’.

Books by Our Speakers

The Catalyst: How to Change Anyone’s Mind by Jonah Berger

Everyone has something they want to change. Marketers want to change customers’ minds and leaders want to change organizations. Startups want to change industries and non-profits want to change the world. But change is hard. We push and push, but often nothing happens. Could there be a better way? The Catalyst: How to Change Anyone’s Mind introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action.  Discover the five hidden factors that impede change, and how by mitigating them, you can become a catalyst.

Follow the Feeling: Brand Building in a Noisy World by Kai D. Wright

In a community-driven economy controlled by tribes, a community manager should no longer be the only person on your team who fully understands what your community wants. It is equally all parts of the organization’s responsibility to instill a central positive feeling at every touchpoint. Essentially, in brand speak, all of the elements of communication—lexicon, audio, and visuals—build into a brand ecosystem that gets taught to consumers, customers, and clients through their experiences. Those three elements are the master keys to building a brand that triggers positive action. The role of the company, through its internal culture then, is to ensure an environment of collaboration and immersion in the brand DNA, so every member understands why they do what they do, so every brand touchpoint triggers a consistently positive feeling in a noisy world.
-Excerpt from Follow the Feeling

2020 AMA Virtual Conference: The Year Ahead