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Power of AI: Personalize the Customer Experience

Online | 2 Hours | Intermediate

The transformative power of personalization

Generative AI makes it feasible for markers to achieve near one-to-one personalization, even for smaller customer segments that were once considered too costly to target effectively. With new tools available, you can now create distinct and finely granulated customer segments, and develop highly targeted content tailored to each individual’s preferences.

Learn how to harness the power of Generative AI to analyze existing datasets to transform the customer experience. By the end of this session, participants will understand how to bring their marketing strategies closer to achieving true personalization, and gain a competitive edge in the marketplace.

June 25, 2024 | 10:00 a.m. – Noon CT


Key Takeaways

  • Develop a strong grasp of using Generative AI for customer segmentation using existing customer/transactional data.
  • Learn how to analyze segmentation data to create highly personalized content for your outreach and campaigns.
  • Acquire best practices in integrating AI tools into your marketing workflows without compromising on creativity and human insight.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.


Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.


Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.


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Frank Mendoza

Managing Partner/ Catalytics

Frank Mendoza, the Founder and Managing Partner of Catalytics, is a highly respected and award-winning analytics leader with over two decades of experience in Strategy, Customer Experience and Data Science. Catalytics has helped high-profile companies such as Nike, Kelloggs, Keurig Dr Pepper, and Jim Beam to successfully execute actionable AI and Data Analytics strategies to solve their toughest business challenges.

Frank currently serves as a member of the Analytics Expert Network for the esteemed International Institute for Analytics (IIA). Frank holds a B.S. in Mechanical Engineering and an Executive MBA from The University of Texas at Austin.

What’s Included?

  • 2 sessions of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Tips and best practices
  • Access to recording and resources for three months

Who Should Attend?

This session is for marketing professionals, data analysts, digital strategists, and content developers who are keen to integrate advanced AI tools into their marketing practices. Whether you are looking to refine your approach to market segmentation or elevate your content personalization strategies, this training will provide valuable insights and practical skills.

Can’t Attend Live But Want the Information?

We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.

 

Power of AI: Personalize the Customer Experience