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Creating Compelling Sales Enablement Content

Online | 2 Hours | Beginner

Orchestrate a Better Buyer Journey

When orchestrated effectively, sales enablement is a marketing function that drives revenue growth with specialized content and data.

Learn how marketing teams can inform and support their sales colleagues, and which tools are most helpful in engaging and converting new buyers.

This interactive session will explore how leading marketers are aligning their marketing and sales efforts to personalize and influence their buyer’s journey.

August 22, 2024 | 10:00 a.m. – Noon CT

Key Takeaways

  • Understand the characteristics of effective sales enablement content and how it differs from marketing collateral.
  • Explore strategies for tailoring content to different stages of the buyer’s journey and addressing the needs of your target audience as they get closer to a purchase decision.
  • Learn how to leverage different content formats to build brand touchpoints that build credibility with buyers.
  • Leverage strategies to personalize sales outreach for each viable prospect. Nobody likes being treated like a faceless number.

Select your quantity below to register

Creating Compelling Sales Enablement Content






AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

AMA Event Policies

Chip Klang

Chip Klang is a demand generation expert and the Co-Founder and CEO of Lead2Pipeline, a demand generation provider for the world’s most innovative technology companies like Adobe, Salesforce, and ServiceNow.

Chip has been in the B2B demand gen industry for more than 20 years, including sales roles at QuinStreet, NetLine, and TechTarget. Chip launched Lead2Pipeline to simplify the lead generation process for technology marketers with a GDPR-compliant approach that only targets prospects showing in-market behavior.

Sourabh Kothari

For more than 30 years, Sourabh Kothari has been building high-performing marketing teams and award-winning products for the world’s largest brands – including programs at Cisco that were nominated for two Emmy awards. Sourabh has scaled 5 startups, one of which is now a unicorn, and another went public on the New York Stock Exchange.

Who Should Attend?

Marketing professionals, sales reps and managers, business and sales development teams. 

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A and Group Discussions
  • Access to recording and resources for three months

Creating Compelling Sales Enablement Content