Skip to Content Skip to Footer

Better Marketing Through Better Accessibility

Online | 10:00 a.m. CT

The Power of Accessible Marketing

Making your communications accessible and engaging for the disability community results in greater inclusion, lower risk and higher return. Through his own lived experiences and work with the disability community, instructor John Samuel and his company’s accessibility experts will share trends and insights on how you can engage with your communities, no matter their ability.

In this virtual workshop, you will learn accessibility best practices, how a person who is blind navigates the web, the challenges people with disabilities face navigating digital content and why accessibility is so critical if you truly want to be inclusive.

You’ll leave with best-practice processes and real-world examples about content creation, website design, social media posts and documents you can immediately implement in your business.

What’s Included

  • 3 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices
  • On-demand access for six months

Key Takeaways

  • Get tips for how you can be more inclusive of people, no matter their ability
  • Understand what digital accessibility is, and how it can exclude people from employment, entertainment and education
  • Learn insights on the business case for disability inclusion and why you need to care
  • Discover best practices for digital accessibility and actionable steps you can take to make your digital content more inclusive for all people
  • Gain empathy for others and how they engage with your content

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)


John Samuel
Co-Founder & CEO, Abir

John Samuel Headshot

John focuses on helping organizations be more inclusive by removing the barriers that have hindered people with disabilities from accessing education, retail, entertainment and employment. John’s passion for his work is very personal as he is blind and wants to make sure the obstacles he has faced are removed for others. Over the past 15 years, John has held leadership roles domestically and internationally. While launching and serving as the CEO for Aster Cameroon, a global telecom infrastructure Joint Venture, he built a $45 million business bringing internet access across Africa. Afterward, he became an early member of Homestrings, a USAID backed crowdfunding platform, where he helped raise capital for startups in emerging markets. John holds his MBA from George Washington University, BS in Accounting from North Carolina State University. John is a former Triangle Business Journal’s 40 under 40 award recipient and was selected to the Business Journal’s Influencers: Rising Stars, a national list of 100 young influential business leaders.

He also serves on the Board of Directors of Aravind Eye Foundation, the world’s largest eye care provider, and the United Arts Council of Raleigh and Wake County.

Kim Casey

Kim joins the Ablr team after 19 years with Sendero Group, a company dedicated to finding accessible solutions for independent wayfinding. Kim has authored and participated on several federally funded grants totaling over $4 million since 2001 for the development of accessible wayfinding tools. Her previous experience with creating accessible products has translated seamlessly into her new role as digital accessibility consultant at Ablr. Kim has earned the DHS Trusted Tester Certification.

Kim holds a BA in Economics and Spanish from the University of California, Davis.

Shannon Garner

As a member of the Ablr team, Shannon conducts accessibility testing on websites using a screen reader. Prior to joining the Ablr team, she spent two years working on the United States Citizenship and Immigration Service contract at HP in El Paso, TX. Shannon also received her certification of completion in hospitality and contact centers from The National Statler Center for Careers in Hospitality Service in Buffalo, NY.

Shannon earned her Certification in Professional in Accessibility Core Competencies (CPACC) and DHS Trusted Tester Certification.

AMA Event Policies and FAQs

August 17, 2021 (All Times Central)

John’s Story

Usability Demo: Good Website Vs. Bad Website

Content Creation Tips From a Designer’s Perspective: Website, Social Media, Documents, PDFs, Presentations and Videos

Breakout Assignment: Create a Compliant Color Pallet and Provide Alt Text For Images


Better Marketing Through Better Accessibility