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Making Marketing Human Again

Online | On Demand

We live in a world of entitled consumers – they use more devices than ever, they have more choices than ever, and they have more power than ever. Brands are in a war for consumer attention and interest, and doing things the same old way just isn’t good enough anymore. Cross-channel marketing is a great step, but brands must go further; they must understand the human on the other side of the screen in a multi-dimensional way. They must tell stories that resonate at every moment in a consumer’s purchase journey, from acquisition through to retention. 
 
How to do it? Make customer obsession the center of their operating model – from data to connected technology to smart, thoughtful personalization – this webinar will paint a picture of today’s modern consumer and offer practical advice on how to move from “data-driven marketing” to “customer-obsessed marketing.”

Joanna O'Connell

VP Principal Analyst, Forrester Research

Joanna O’Connell serves B2C marketing professionals and is an industry expert on programmatic advertising. As vice president, principal analyst leading adtech coverage, she explores the fast-evolving digital advertising ecosystem with a focus on helping marketers make the right organizational and technology decisions to power customer-obsessed marketing. Specifically, she covers several core components of a modern buy-side tech stack including demand side platforms (DSPs), ad servers, dynamic creative optimization (DCO), and the like, as well as looking at the intersection of service and technology in programmatic media management.

Angela Sanfilippo

Senior Director of Marketing, [24]7.ai

Angela Sanfilippo is a highly accomplished and strategic marketing executive with a solid track record of defining cross-channel B2C and B2B marketing strategies for brands such as Panera Bread, Yankee Candle, Purell, ConAgraFoods, HP, CA, and Symantec.

 

Making Marketing Human Again