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How to Harness Emotion Through Digital Experience

Online | On Demand

For customer experience (CX) leaders, it is becoming ever clearer that delivering outstanding and memorable digital experiences has become the key to differentiation.

But are we really doing enough to understand our customers’ emotions, mindset and intent? Especially when it comes to delivering more human, customer-centric digital experiences.

Join Brian Solis, keynote speaker, futurist and Principal Analyst at Altimeter Group, as he shares the significance of building empathic human experiences, and examines the moments and memories that define a customer’s experience of a brand.

And hear from Dr Liraz Magralit, Head of Behavioral Research at Clicktale, as she explores HOW to derive actionable insight from our digital experience data. Through her background in behavioral psychology, Liraz will uncover the role that emotion plays in creating memorable and impactful brand experiences.

Brian Solis

Principal Analyst, Altimeter Group

Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker.

A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.

Liraz Margalit, PhD

Web Psychologist and Head of Behavioral Research, Clicktale

Liraz Margalit, PhD, is a Web psychologist and Head of Behavioral Research at Clicktale, where she analyzes online consumer behavior from a cognitive behavioral psychological perspective. Her analyses incorporate theory and academic research into a conceptual framework that creates insights into online consumer behavior.

Liraz is the author of a Psychology Today blog called “Behind Online Behavior”. She is a lecturer at the Political Psychology and Decision Making program of the Lauder School of Government – IDC (Herzliya), where she did her post-doctoral research.

 

How to Harness Emotion Through Digital Experience