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How AAA Altered Targeted Marketing and Improved Their Response Rate by 10 Percent

Online | On Demand

AAA proved that a small team can make a significant impact in savings. Join this webinar to learn how they use predictive analysis to geo-target members who are more likely to be active, then serve them highly effective digital ads – improving the response rate by 10 percent and reducing costs.

Register for this webinar and learn how to get your data ready for predictive analytics, improve your direct mail campaigns, increase your efficiency, and save your organization money.

Beth Narrish

Senior Product Marketing Manager, Alteryx

Beth Narrish is a Senior Product Marketing Manager for Alteryx. She has over 10 years of experience in finance, market research and analytics software, with roles in product marketing, channel marketing and solutions marketing. A strong communicator with excellent inter-personal skills, Narrish exhibits a high-energy, can-do attitude with the unique ability to manage cross-functional teams, drive collaboration and deliver on a unified vision.

 

How AAA Altered Targeted Marketing and Improved Their Response Rate by 10 Percent