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People Skills in the Workplace

Chicago, IL

Emotional Intelligence for Marketing Leaders

The difference between a good and a great marketer can sometimes be hard to determine. While credentials and education are important, a marketer’s leadership and interpersonal skills can truly differentiate them in the eyes of their clients and employers.

Over two days of hands-on learning, you’ll strengthen your skillsets to help you become a more complete leader and an invaluable resource to your organization.


Early Bird (Before 01/29/20)Standard Price
AMA Member$1395$1495

Key Learnings

Who Should Attend

This program is designed for marketers who are looking to accelerate their careers and attain a greater level of client and coworker understanding and respect. 

AMA Training Series events are limited in class size so you more personalized learning and a chance to connect with other professionals like you

Why This Matters

Research shows that leadership and interpersonal skills account for as much as 85% of an individual’s success in the workplace, while traditional qualifications (work experience, academics and IQ) only account for 15%. Employers have placed a premium on a marketer’s ability to communicate effectively, think critically, and solve difficult problems with creative solutions while being able to thrive in a constantly changing environment.

AMA Event Policies

Wednesday, February 26

Registration and Hot Breakfast

We’ll kick off the day with a nice breakfast. You’ll also be provided with lunch and breaks throughout the day.


  • What are leadership and interpersonal skills
  • Importance of leadership and interpersonal skills
  • Case study

Defining Who You Are

  • Paint an honest picture of who you are
  • Areas you can actually improve in
  • Deciding who you want to be

Communication Skills

  • Ways we communicate
  • Non-verbal communications
  • Listening, openness and honesty
  • How to influence others

Emotional Intelligence and Emotional Quotient (EQ)

  • The science behind emotional intelligence
  • Identify and access your emotions
  • How to exercise self-control
  • Identify triggers and how to respond to them
  • Maximize team performance with emotional intelligence
  • How to catalyze change

High Stakes Conversations

  • Deliver concise messages to compel and convey a point
  • Maintain the right mindset and physical presence
  • Connect with individual stakeholder while managing multiple stakeholders
    • Avoid messaging pitfalls

Thursday, February 27


Developing a Confident Mindset

  • Giving rather than getting
  • Working together
  • Practicing mindfulness
  • Vulnerability and its power
  • Slowing down and multitasking

Being or Becoming Creative

  • How to address/approach challenges
  • Seeing challenges in a different light
  • Creative brainstorming techniques for marketers

Leading Productive Client Meetings/Calls

  • Voice and email are so important
  • Meeting preparation steps
  • Successful ways to initiate a meeting
  • Propose challenging ideas while promoting and maintaining healthy client relationships
  • Delegate and coordinate work successfully
    • Consistency and accountability

Social Success at Work

  • Building productive relationships with clients and coworkers
  • Networking effectively (when you hate networking)
  • Navigating politics, alliances and cliques


  • How to handle team conflicts
  • Alpha’s
  • Effective communication techniques


  • Final inspiration
  • Q&A / Discussion

Cord Silverstein

President, Advocacy Social

Cord Silverstein is an award-winning marketer, leader, coach and speaker with more than 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands. Silverstein’s many faults and shortcomings led him to learn and experiment with soft skills to better his relationships with his clients and coworkers. Those faults have led Silverstein to teach a number of companies and organizations on how to work better together and deliver superior work.

Training Series Location

AMA Support Center
130 E. Randolph St., 22nd Floor
Chicago, IL 60601
Phone: 312.542.9000

The AMA Support Center is right in the heart of Chicago. We’re nestled between Millenium Park and the Chicago River meaning you are just steps away from premier hotels, shopping and world-class dining. While you’re at our office, you’ll have access to work cubbies in case you need to step out and take care of something back at your office.


Recommended Hotels

Hyatt Regency Chicago
151 E. Wacker Drive
Chicago, IL 60601
Phone: 312.565.1234
Walking Distance to AMA Support Center (5 minutes)

Swissôtel Chicago 
323 E. Wacker Drive
Chicago, IL 60601
Phone: 312.565.0565
Walking Distance to AMA Support Center (8 minutes)

Fairmont Chicago 
200 North Columbus Drive
Chicago, IL 60601
Phone: 312.565.8000
Walking Distance to AMA Support Center (5 minutes)

Club Quarters
75 East Wacker Drive
Chicago, IL 60601
Phone: 312.601.3400
Walking Distance to AMA Support Center (8 Minutes)

theWit Chicago – a DoubleTree by Hilton Hotel
201 N. State Street
Chicago, IL 60601
Phone: 312.467.0200
Walking Distance to AMA Support Center (7 minutes)

Homewood Suites Downtown Chicago
40 E. Grand Avenue
Chicago, IL  60611
Hotel Direct: 312-644-2222
Reserve a room now and receive a 10% discount 
Walking Distance to AMA Support Center (15 minutes)

Chicago Marriott Downtown Magnificent Mile
540 North Michigan Avenue, (Driveway Entrance on 541 North Rush Street)
Chicago, IL 60611
Phone: 312.836.0100
Walking Distance to AMA Support Center (14 minutes)

Radisson Blu Aqua Hotel Chicago
221 North Columbus Drive
Chicago, IL 60601
Phone: 312.565.5BLU (5258)
Walking Distance to AMA Support Center (5 minutes)

Virgin Hotels
203 N. Wabash
Chicago, IL 60601
Phone: 312.940.4400
Walking Distance to AMA Support Center (5 minutes)

Kimpton Hotel Monaco Chicago
225 N. Wabash Ave.
Chicago, IL 60601
Phone: 312.960.8500
Walking Distance to AMA Support Center (6 minutes)

LondonHouse Chicago
85 East Wacker Drive at North Michigan Avenue
Chicago, IL 60601
Phone: 312.357.1200
Walking Distance to AMA Support Center (9 minutes)


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NMTSM. There is not a service fee for reservations booked and ticketed via this service.


Area Attractions and Events

Please visit Choose Chicago for additional city information.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150 or A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.



People Skills in the Workplace