Skip to Content Skip to Footer

2024 AMA Winter Academic Conference

February 20, Virtual | February 23-25, St. Pete Beach, FL

Thank you for a great conference!

Plan to join us in Phoenix, AZ, for the 2025 Winter Academic Conference, February 14-16, 2025.

Marketing in Service of Nature and Humanity

The theme Marketing in Service of Nature and Humanity emphasizes the vital role of marketing in expanding traditional profit-centric models in pursuit of planetary well-being and the collective good. It also highlights the importance of inclusivity and support for the underserved and populations experiencing vulnerability at the core of marketing practices.

This broadened focus underscores the need for marketing strategies and innovative technologies that champion environmental stewardship, social responsibility, and now, more than ever, social inclusivity and support for marginalized groups. This expanded vision necessitates that marketing strategies be crafted with a profound appreciation for the varied needs and challenges encountered by diverse communities, underpinned by a dedication to cultural sensitivity, social equity and harmony, economic and social inclusivity and collective prosperity and empowerment.

Join us for this impactful event to delve into compelling research, connect with like-minded marketing scholars, and engage in conversations about how, as marketing academics, we can contribute to a more comprehensive approach to marketing—recognizing the interconnectedness of the environment, individuals, communities and the importance of uplifting the most vulnerable among us.

Lock in the lowest price for the upcoming 2025 event by securing the super early-bird rate before April 27.

Relive the #AMAWinter Excitement

Access Your Certificate

Receive your proof of participation at this year’s conference by generating your certificate quickly and easily using the provided forms:

Conference Program

All Program Times in EST

Conference Proceedings

Discover the latest research from the 2024 event.

Unlocking Our Potential

As marketers, we have only just begun to embrace our potential. Our conference theme casts a wide lens on the many ways we, as marketing academics, can unlock our collective potential to be more impactful, more inclusive, appreciate diversity in thoughts and ideas, conduct research with a broader societal focus and embrace innovative methodological approaches to research. As we continue to explore newer topics (e.g., social media) and tools (e.g., machine learning) to address emerging challenges, a lot of work remains across domains that can benefit from our attention.

Initiatives undertaken by our AMA journals and associations over the past decade have started to shift mindsets and encourage researchers to expand their topical and methodological boundaries. These initiatives include:

  • The AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing
  • Journal of Marketing and Public Policy’s Strategic Vision for Rigor, Relevance, and Inclusivity
  • Journal of Marketing’s Better Marketing for a Better World initiative
  • Journal of Marketing Research’s issue on Mitigation in Marketing

Yet we have just scratched the surface of our potential as market researchers.

The 2024 AMA Winter Academic Conference hosted at the TradeWinds Island Grand Resort in St. Pete Beach, FL demonstrated how we, as global, diverse, innovative market researchers, craft value for firms and consumers through our research on consumption, market spaces, and firm practices to effect positive change within the marketplace, the wider society and within our academy.

View the conference co-chair’s statement about the 2024 conference location and venue.

In-Person Pricing

(Sessions Take Place February 23-25 in St. Pete Beach, FL)

All in-person registrations include access to the online portion of the event taking place on February 20.

Academic Professional Ticket

AMA Member

Early-Bird (Ends January 17): $589

Standard: $689


Early-Bird (Ends January 17): $739

Standard: $839

Registration Is Closed

Doctoral Student Ticket

AMA Member

Early-Bird (Ends January 17): $369

Standard: $469


Early-Bird (Ends January 17): $449

Standard: $549

Registration Is Closed

Virtual-Only Pricing

(Sessions Take Place February 20)

Virtual registration includes sessions on our virtual event platform and on-demand access for 30 days following the event.

Academic Professional Ticket

AMA Member




Registration Is Closed

Doctoral Student Ticket

AMA Member




Registration Is Closed

Pre-Conferences and Additional Conference Events

Maximize your time onsite by registering for one of these events happening before and in conjunction with the 2024 conference:

2024 Organizational Frontlines Research Pre-Conference

February 22-23

Join the 9th Annual Organizational Frontlines Research (OFR) Symposium to explore the latest scholarly research and industry trends related to organizational frontlines. The 2024 theme, Disruptive Times, Resilient Frontlines, emphasizes developing a resilient frontline across a range of organizations, including retailers, manufacturers, healthcare providers, hospitality and sales organizations.  

Drive for Marketplace Inclusion: An Opportunity for Marketing Innovation

February 22-23

Hear from a panel of industry and research thought leaders in a conversation about significant opportunities for marketing innovation arising when addressing inclusion comprehensively, aiming to create a space for dialogue and knowledge co-creation on pertinent areas for diversity and inclusion-engaged marketing between marketing practice and academe.

Journal of Marketing/Journal of Marketing Research Reviewer Workshop

February 23 | Applications Are Now Closed

The Journal of Marketing Research (JMR) and the Journal of Marketing (JM) will collaborate to host a reviewer workshop to familiarize participants with how to write fair, thorough and constructive reviews. 

Sales SIG Reception

February 24, 5:00 – 7:30 p.m. ET | Registration for the Conference Is Required to Attend

The Sales SIG will be hosting their conference reception at Mastry’s Brewing Co.! The venue, founded in 2014, was the first craft brewery on St. Pete Beach and features a diverse set of beers on tap. Join your fellow sales scholars for a brewery tour, tasting flights, drinks and appetizers! Registration for this event can be added on when purchasing your AMA Winter Academic Conference ticket or via the links below after purchasing your conference ticket.

The Sales SIG Reception is at capacity and no longer available for purchase.

You may also select the pre-conferences as an add-on to your conference registration.

Location Details

The 2024 conference will be hosted at the TradeWinds Island Grand Resort. This resort is situated on 25 acres of vibrant, white-sand beachfront and offers attendees direct access to a wide array of restaurants and many picturesque social hubs to network and connect with other conference participants.

Conference Co-Chairs

Samantha Cross

Samantha Cross

Iowa State University

Alok Saboo

Georgia State University

AMA Event Policies

TradeWinds Island Grand Resort

5500 Gulf Blvd.
St Pete Beach, FL 33706
Phone: (727) 367-6461


Room Rate

We’ve secured an AMA room block at a special rate of $249.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 13%. Taxes and fees are subject to change).

Important Update:

 The conference hotel block is almost fully booked. Here is the current room availability: 

  • Wednesday, February 21: Rooms Still Available
  • Thursday, February 22: Rooms Still Available
  • Friday, February 23: Sold Out
  • Saturday, February 24: Sold Out

To secure one of the remaining rooms at the special AMA rate, call the hotel at (800) 808-9833 or email Remember to mention the AMA Winter Academic Conference when making your reservation. The discount rate cut-off date for the remaining rooms has been extended to February 5, 2024.

Learn More about Hotel Accessibility and the Hotel’s Cashless Policy.

Our conference team is diligently working to offer alternative booking options for attendees still requiring accommodations. For the time being, we have secured a limited number of rooms at the following locations:

Hyatt Place St. Petersburg / Downtown

25 2nd Street North
St. Petersburg, FL 33701
Phone: (727) 220-0950

Room Rate: $379 per night (excluding taxes and applicable fees which are currently 13%. Taxes and fees are subject to change.)

Distance: 9 miles from the conference venue

Make a Reservation


DoubleTree Beach Resort by Hilton

17120 Gulf Blvd.
North Redington Beach, FL 33708
Phone: (727)391-4000

Room Rate: $359 (city view) or $399 (gulf view) per night (excluding taxes and applicable fees which are currently 13%. Taxes and fees are subject to change.)

Distance: 9 miles from the conference venue. Between Clearwater & St. Pete Beaches.

Make a Reservation

Please check back here for any updates.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.


The Tradewinds Amenities

The following amenities are included in the rate for each hotel room:

  • Self-parking (one parking space per bedroom. Additional parking is based on availability at a charge of $25 per day -subject to change.)
  • Wi-Fi Internet Access
  • Daily Beach Cabana
  • Unlimited Use of the Zing Ray Zip Beach Zipline
  • High Tide Slide and Surf Wipeout for Each Registered Guest
  • and More.


Area Attractions, Events and Tourism

Please explore Visit St. Pete/Clearwater for destination information:



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.


Travel Recommendations

  • Fly into Tampa International Airport (~30 miles, a 35-45 minute drive)
  • Uber costs about $45-75 depending on surge pricing
  • Parking is available at the hotel with the cost of the room – When Under the AMA Room Block
  • 2 full-service restaurants, 3 full-service bars and 4 quick-service restaurants available on-site at the hotel

Awards Luncheon Sponsor

ebsco logo


Poster Reception Sponsor


Room Sponsor


strata logo







What’s the format and timing of the event?

The 2024 AMA Winter Academic Conference offers in-person and virtual components.

The virtual conference experience will be hosted on Tuesday, February 20 on the Whova event platform. Presenters and attendees will join virtually through Whova to participate. Virtual sessions are listed in Eastern Standard Time. 


The in-person conference will be hosted in St. Pete Beach, FL on February 23-25. In-person sessions are listed in Eastern Standard Time and will not be live-streamed.


How do I access the virtual event?

Access the event through the Whova platform at: 

Use the email address you used to register for the conference and create a password to log in.


Do I need to register?

Yes. All attendees, poster presenters, paper presenters and special session presenters must register at to participate. Registration for the in-person conference includes access to the virtual conference. The email you use to purchase registration will be the one you use to log in to Whova.


I’m presenting a paper or special session in the virtual conference. How do I get to my session?

Make Sure You Registered – If you haven’t already, please make sure you are registered for the conference. Without registration, you won’t be able to access the virtual event platform. You can register at

Log In to Whova – Once you have registered for the conference, you can access the Whova Virtual Event Platform.

Logging into the Whova Web Platform for the First Time:

  1. Open 
  2. Select “Don’t have an account? Sign Up Here” and create an account with the email associated with the registration and create a password.
  3. Log In

Joining Sessions:

  1. Open Whova and log in using the email associated with registration and your password.
  2. From the homepage, attendees can view the Agenda, Attendees, the Community message boards and Direct Messages on the left-hand side. To join a live competitive paper or special session, select Agenda, then Sessions.
  3. Navigate to the desired session by searching by date, track, or search bar to find a session by the session title or speaker name. (Note: If a session does not have the Virtual tag, it is offered as part of the in-person conference and cannot be joined via Whova.)
  4. Click “View Session” You will see session information and can scroll down to view individual papers in competitive paper sessions.
  5. To open the session in Zoom, click the blue “Join the Stream” button. Whova will launch the Zoom App. In the Zoom window, connect your video and audio to participate fully. Sessions will start 15 minutes early for authors and panelists to join and test their tech.


What should I do if I need help?

AMA customer service will be available by email at or by phone at 1-800-AMA-1150.


How do I navigate and use the Whova platform? 

Reference this guide for more information about using the Whova event platform.


How do I receive a letter of participation for the conference?

To receive a letter of participation for the 2024 AMA Winter Academic Conference, please fill out this form.


2024 AMA Winter Academic Conference