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2024 AMA Winter Academic Conference

February 20, Virtual | February 23-25, St. Pete Beach, FL

Unlocking Our Potential

As marketers, we have only just begun to embrace our potential. Our conference theme casts a wide lens on the many ways we, as marketing academics, can unlock our collective potential to be more impactful, more inclusive, appreciate diversity in thoughts and ideas, conduct research with a broader societal focus and embrace innovative methodological approaches to research. As we continue to explore newer topics (e.g., social media) and tools (e.g., machine learning) to address emerging challenges, a lot of work remains across domains that can benefit from our attention.

Initiatives undertaken by our AMA journals and associations over the past decade have started to shift mindsets and encourage researchers to expand their topical and methodological boundaries. These initiatives include:

  • The AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing
  • Journal of Marketing and Public Policy’s Strategic Vision for Rigor, Relevance, and Inclusivity
  • Journal of Marketing’s Better Marketing for a Better World initiative
  • Journal of Marketing Research’s issue on Mitigation in Marketing

Yet we have just scratched the surface of our potential as market researchers.

Join us for the 2024 AMA Winter Academic Conference hosted at the TradeWinds Island Grand Resort in St. Pete Beach, FL. This event will demonstrate how we, as global, diverse, innovative market researchers, craft value for firms and consumers through our research on consumption, market spaces, and firm practices to effect positive change within the marketplace, the wider society and within our academy.

View the conference co-chair’s statement about the 2024 conference location and venue.

In-Person Pricing

(Sessions Take Place February 23-25 in St. Pete Beach, FL)

All in-person registrations include access to the online portion of the event taking place on February 20.

Academic Professional Ticket

AMA Member

Early-Bird (Ends January 17): $589

Standard: $689


Early-Bird (Ends January 17): $739

Standard: $839

Doctoral Student Ticket

AMA Member

Early-Bird (Ends January 17): $369

Standard: $469


Early-Bird (Ends January 17): $449

Standard: $549

Virtual-Only Pricing

(Sessions Take Place February 20)

Virtual registration includes sessions on our virtual event platform and on-demand access for 30 days following the event.

Academic Professional Ticket

AMA Member




Doctoral Student Ticket

AMA Member



Standard: $219

Request a Letter

Are you presenting your research at the conference? Get official documentation for your organization by filling out one of the forms below, and your proof of participation will be emailed to you directly.

Pre-Conferences and Additional Conference Events

Maximize your time onsite by registering for one of these events happening before and in conjunction with the 2024 conference:

2024 Organizational Frontlines Research Pre-Conference

February 22-23

Join the 9th Annual Organizational Frontlines Research (OFR) Symposium to explore the latest scholarly research and industry trends related to organizational frontlines. The 2024 theme, Disruptive Times, Resilient Frontlines, emphasizes developing a resilient frontline across a range of organizations, including retailers, manufacturers, healthcare providers, hospitality and sales organizations.  

Drive for Marketplace Inclusion: An Opportunity for Marketing Innovation

February 22-23

Hear from a panel of industry and research thought leaders in a conversation about significant opportunities for marketing innovation arising when addressing inclusion comprehensively, aiming to create a space for dialogue and knowledge co-creation on pertinent areas for diversity and inclusion-engaged marketing between marketing practice and academe.

Journal of Marketing/Journal of Marketing Research Reviewer Workshop

February 23 | Applications Are Now Closed

The Journal of Marketing Research (JMR) and the Journal of Marketing (JM) will collaborate to host a reviewer workshop to familiarize participants with how to write fair, thorough and constructive reviews. 

Sales SIG Reception

February 24, 5:00 – 7:30 p.m. ET | Registration for the Conference Is Required to Attend

The Sales SIG will be hosting their conference reception at Mastry’s Brewing Co.! The venue, founded in 2014, was the first craft brewery on St. Pete Beach and features a diverse set of beers on tap. Join your fellow sales scholars for a brewery tour, tasting flights, drinks and appetizers! Registration for this event can be added on when purchasing your AMA Winter Academic Conference ticket or via the links below after purchasing your conference ticket.

You may also select the pre-conferences as an add-on to your conference registration.

Location Details

The 2024 conference will be hosted at the TradeWinds Island Grand Resort. This resort is situated on 25 acres of vibrant, white-sand beachfront and offers attendees direct access to a wide array of restaurants and many picturesque social hubs to network and connect with other conference participants.

Conference Co-Chairs

Samantha Cross

Samantha Cross

Iowa State University

Alok Saboo

Georgia State University

TradeWinds Island Grand Resort

5500 Gulf Blvd.
St Pete Beach, FL 33706
Phone: (727) 367-6461


Room Rate:

We’ve secured an AMA room block at a special rate of $249.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 13%. Taxes and fees are subject to change).

To make reservations, please call the Hotel at (800) 808-9833 or email and reference the AMA Winter Academic Conference. Reservation link coming soon.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is January 22, 2024.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

Learn More about Hotel Accessibility and the Hotel’s Cashless Policy.


Area Attractions, Events and Tourism

Please explore Visit St. Pete/Clearwater for destination information:



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Awards Luncheon Sponsor

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Welcome/Poster Reception Sponsor


Room Sponsor

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2024 AMA Winter Academic Conference