AI is likely to make enormous impacts in the world of marketing — in the ways we reach people, how we manage relationships with them, and what the day-to-day work of the marketing professional looks like. This webinar will explore those changes, how fast-moving developments – from AI functionality in marketing SAAS offerings down to being embedded in individual devices – will transform marketing internally and externally.
Futurist Stowe Boyd will discuss how this will allow marketers to break free of the mundane and finally put an end to expensive and ineffective generic marketing. Automated segment analysis, personalized product recommendations, and even AI-generated content will create truly “personalized” engagements. At scale.
But marketers will need to learn to “dance with the robots” in a world increasingly relying on AI and machine learning, and in a marketplace teeming with digital consumers. That puts a real burden on marketers — and business leaders — to invest, as soon as possible, to gain the right skills and tools to lay the groundwork for AI’s future in marketing… which is the future of marketing.
Stowe BoydFuturist, Researcher and Dissident
Boyd is an internationally recognized futurist, researcher and dissident. He leads Work Futures, an exploration of critical themes of the ecology of work, and the anthropology of the future. He is credited by the Oxford English Dictionary with coining the terms “hashtag” and “social tools.”
Marshall KirkpatrickSenior Director of Influencer & Analyst Relations, Sprinklr
Marshall Kirkpatrick is Senior Director of Influencer & Analyst Relations at Sprinklr. He was previously an industry-leading tech blogger (TechCrunch, ReadWriteWeb) who used data and automation to break news and build relationships with key thought leaders. He uses Sprinklr to build, and advocate for, a combination of automation and human reflection; ultimately aiming to draw connections between high-value nodes in the universal network, many of which have gone unappreciated for far too long.