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Customer Experience is the New Competitive Differentiator

Online | On Demand

All businesses want to grow sales beyond their initial client bases. The most important factor: a positive customer experience. It’s critical to a company’s brand and, ultimately, its bottom line. But old ways of engaging are failing — with the proliferation of technology and devices, the customer is smarter and more powerful. They now decide when and how they want to interact. Macro trends such as social, mobile, cloud, big data and IoT are forging a new era of engagement and consumers are ultimately far more disruptive than the technology itself. How will you help your customers — and your own firm — connect?

Salesforce Global Customer Growth and Innovation Evangelist and Growth IQ author, Tiffani Bova, will address how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty. 

Tiffani Bova

Growth IQ Author and Global Customer Growth and Innovation Evangelist, Salesforce

Tiffani Bova is the author of Wall Street Journal bestseller GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business and Global Customer Growth and Innovation Evangelist at Salesforce. Previously she was VP, Distinguished Analyst and Research Fellow with Gartner. She has interviewed guests ranging from Dan Pink to Arianna Huffington on her “What’s Next!” podcast and her insights have helped companies—Microsoft, Cisco, IBM, Oracle, SAP, Dell, and Amazon-AWS among them—expand their market share and grow their revenues.

 

Customer Experience is the New Competitive Differentiator