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2020 AMA Leadership Summit

Chicago, IL

Elevate is more than a vision, it’s an opportunity. When we elevate our chapters, boards members, experiences and skills we change what’s possible. Together, we can navigate challenges, find new approaches and reach peak performance.

This event is an energy-filled and inspiring event exclusively for AMA chapter leaders.

Conference Co-Chairs

Rachel Saltsgaver
Professional Chapters Council
AMA Indy
Michael Fleischner
Professional Chapters Council
AMA New Jersey

Volunteer of the Year

We’re excited to present the 2020 Ric Sweeney Chapter Volunteer of the Year Award as a part of Leadership Summit.

What to Expect

The greatest leaders and highest performers step outside of their comfort zone to learn and try new things. The AMA Leadership Summit is where local chapters leaders from around the country come to share their stories. find inspiration and leave equipped to defy their personal and chapter limits to be the best leader possible.

AMA Conference Policies

Friday, May 1

Registration and AMA Support Center Resource Tables Open

Connect with AMA staff to learn about the resources, benefits and activities AMA Support Center provides for chapter volunteers, members and customers.

  • Chapter and Membership Operations
  • Member Engagement and Experience
  • Programming, Content and Certification
  • Sponsorships and Partnerships
  • Academic Content and Community
  • Collegiate Community and AMA Foundation

Coffee Meet & Greet

Summit Kick Off, Opening Luncheon and CEA Celebration

Our opening celebration of award winning chapters is sure to motivate and inspire you! Help us launch our big, bold weekend with Chapter Excellence Award winners’ stories combined with powerful collective energy and camaraderie.

AMA Support Center Update

Board in a Box Sessions

  • Leadership
  • Membership
  • Programming
  • Communications
  • Sponsorship

Cocktail Hour

Dinner and Keynote

Keynote description coming soon!

Wendy Booker

Adventurer, Motivational Speaker, MS Survivor

Party at Base Camp!

Saturday, May 2



The energy is infectious and so are the ideas! Share and learn with your chapter peers in one of the highest-rated events of AMA Leadership Summit.

Role Sessions

We’ll break out into leadership roles for a session discussing what YOU’d like to hear from other chapters regarding your roles. We’ll vote on topics of interest and discuss the most pressing with a “been there, done that” approach.​

Lunch and Ric Sweeney Chapter Volunteer of the Year Award Presentation

To stay strong, you need a little down time, and a lot of motivation. Join us for a relaxing lunch, take time to chat with your tablemates, and hear from our inspirational Ric Sweeney Chapter Volunteer of the Year Award winner.

Challenge Sessions

Strategic Planning Overview

Action Plan Meetings

Enjoy Chicago!

Sunday, May 3


Leadership Skill Building Sessions

Closing Keynote: Board & Volunteer Engagement: Little Things Make the Biggest Difference

An engaged board creates enthused volunteers. Enthused volunteers help elevate the member experience. This keynote program explores signature ways chapter leaders foster engagement such as onboarding, team building, recognition and empowerment. You’ll walk away with the knowledge of the key drivers of engagement and will be able to introduce actionable ideas for your teams – little things that will increase engagement, improve retention and reinforce culture.

As a result of this program, participants will:
Tools: Get equipped with the I.D.E.A. process for experience design.
Skills: Understand how to develop programs that address the 3 B’s of engagement: building, belonging, and becoming.
Empathy: Gain a deeper appreciation for the needs, desires and expectations of employees.

Stan Phelps

Founder, Purple Goldfish

Closing Remarks

Wendy Booker

Adventurer, Motivational Speaker, MS Survivor

Wendy Booker’s energy seems endless – climbing, skiing, mushing, marathons, and MS haven’t been able to tame her passion for adventure.
Wendy was the first person with MS to conquer six of the Seven Summits. After transitioning her goal of standing on top of the world away from Mt. Everest, she became the first person with MS to reach the North Pole in April of 2011. The South Pole quickly followed in January, 2012. Wendy continues to run marathons, having done 12 so far.
Having tackled two of the most iconic challenges in sport: the Seven Summits and both Poles, Wendy thought, “What’s next?”
And the answer came as she revisited the most touching moments from recent expeditions. Her most beloved teammates were the four-legged kind. And what better dogsled event to undertake than the toughest race on earth – the Iditarod! This remains on Wendy’s bucket list.
This inspiring story of overcoming obstacles, living your dreams, setting goals, and triumph in the face of adversity will resonate with any audience. Wendy Booker is an ‘accidental athlete’ whose journey of self-discovery, serendipity, and stubbornness will leave listeners laughing, crying, and seeking their own mountains!

Stan Phelps

Founder, Purple Goldfish

Stan Phelps, is the Founder of PurpleGoldfish.com. He is a TEDx speaker, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America and Synergy.

He’s the author of six books: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Purple Goldfish-Service Edition and Red Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 200 events in 11 countries.

Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer two boys Thomas and James.

Conference Location

Westin O’Hare
6100 North River Road
Rosemont, IL 60018
Phone: (847) 698-6000

Room Rates

2020 room rates coming soon

Conference Attire

Your wardrobe for the AMA Leadership Summit is business casual, with an emphasis on comfortable. Conference rooms tend to be chilly and warm up as rooms fill, so consider a light sweater or jacket to layer with.

Friday evening we will enjoy a cocktail hour before dinner. This is the more formal night of our weekend, so please wear business attire.

Saturday night will be your night to enjoy the town! Many attendees may choose to take a trip downtown to enjoy Chicago’s fine dining and nightlife, so look to have fun and dress accordingly.


Additional Items to Pack

All conference materials will be supplied, so there’s no need to bring binders or notebooks. However, do consider bringing samples of marketing materials from your chapter to share with other leaders. We recommend packing at least 20 samples of your chapter’s marketing materials, from newsletters to membership directories. This is the chance to share and show off your great work!

AMA leaders are great networkers, so bring lots of business cards.

Most importantly, “pack” an enthusiastic and committed team. We strongly recommend you bring as many of your team as possible to the AMA Leadership Summit. A strong leadership team is the most effective way to deliver value, not to mention investing in your AMA power players creates accountability, buy-in and AMA passion in return.


Ground Transportation

The Westin O’Hare offers daily complimentary shuttle service to and from Chicago O’Hare International Airport. For domestic flights, pick up is at the hotel shuttle center, which is at door three located just off the baggage claim area. Between midnight and 5:00 am, please call (847) 698-6000 to arrange service.

The CTA Blue Line runs 24 hours a day. A trip between the airport and the hotel takes just about 15 minutes and costs $2.25 per passenger. The Rosemont Blue Line station is located just under a half-mile walk from the Westin O’Hare.

A taxi trip takes just under 10 minutes, and the estimated fare is $15 for a single passenger.

AMA Leadership Summit attendees will receive discounted parking at the hotel.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center (800-AMA-1150 or customersupport@ama.org), and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.


2020 AMA Leadership Summit