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2020 AMA Leadership Summit

For AMA Professional Chapter Leaders Only | Online

Elevate is more than a vision, it’s an opportunity. When we elevate our chapters, boards members, experiences and skills we change what’s possible. Together, we can navigate challenges, find new approaches and reach peak performance.

This event is an energy-filled and inspiring event exclusively for AMA Professional Chapter Leaders.

Online registration for this event is now closed. Please contact customer service at for further assistance.

Leadership Summit is Going Virtual

First and foremost we hope everyone is staying safe and healthy. And while we can’t be physically together this year we don’t want to miss the opportunity to connect as AMA leaders. Co-chairs Rachel Saltgaver and Michael Fleischner have more details about our virtual shift in the video below.


  • When: May 1-2, 2020
  • Cost: Free
  • Where: Online using video conferencing and messaging apps

We’re still making changes to the schedule, but plan on having all of the elements that make AMA Leadership Summit so special. You can learn more in the FAQ tab.

Conference Co-Chairs

Rachel Saltsgaver
Professional Chapters Council
AMA Indy
Michael Fleischner
Professional Chapters Council
AMA New Jersey

Volunteer of the Year

We’re excited to present the 2020 Ric Sweeney Chapter Volunteer of the Year Award as a part of Leadership Summit.

What to Expect

The greatest leaders and highest performers step outside of their comfort zone to learn and try new things. The AMA Leadership Summit is where local chapters leaders from around the country come to share their stories. find inspiration and leave equipped to defy their personal and chapter limits to be the best leader possible.

AMA Conference Policies

Agenda is listed in Central Daylight Time

Friday, May 1

Welcome to 2020 AMA Leadership Summit

Afterward: 4 Non-Obvious Megatrends That Matter For Marketing During (And After) the Pandemic

When every day seems to bring more disruption, it’s hard to know where to focus. The more things change, the less likely it seems that we’ll ever get back to business as usual. Is there a reason for optimism right now? Should we really be marketing at all? No one really knows. But we do know that the people and companies who will emerge from this chaos to be stronger than before will be the ones who can keep a strategic eye focused on tomorrow instead of just reacting for today. In this candid session, bestselling author, longtime marketer and storyteller Rohit Bhargava will share how you can use the principles of non-obvious thinking to see opportunities and trends others don’t, be more resilient and prepare for an uncertain future, no matter what comes next.

Rohit Bhargava

Founder, The Non-Obvious Company

Chapter Excellence Award Winner's Live Q&A

Board in a Box: Introduction

Board in a Box Sessions

Learn board in the box best practices that everyone can apply to elevate their chapter. During this time, you’ll hear tips and tricks from other chapter leaders and Support Center team members.

    • Leadership 
    • Membership
    • Programming 
    • Communications
    • Sponsorship

Keynote: The Three S's

Wendy Booker’s story is guided by what she calls her “Three S’s”, a journey of Self-discovery, Serendipity and Stubbornness. Join her in examining the impact that these three words have had on her life.
Self-discovery: know thyself, find ingenious ways to leverage strengths and the bravery to acknowledge and overcome your challenges.
Serendipity: open yourself up to opportunity, destiny, and the random strangers you meet along the way.
Stubbornness: sometimes you have to power through or adjust how you measure success to thrive in trying times.

It was those three words that ‘elevated’ Wendy to go beyond her diagnosis with Multiple Sclerosis and seek out challenges far beyond even her expectations.  How do you move beyond glory days or unattained goals? How can you avoid conceding defeat by uncovering a new approach to a mission? Learn how Wendy faced down the other side of Everest after two unsuccessful attempts by shifting her focus from altitude alone, and finding a new way to reach the top of the world. Discover that beautiful moment beyond a disappointment when you embrace a new day and a new mission.

But we can’t do it alone. Every great undertaking in life – whether for career, family, or personal achievement – requires teamwork. Wendy will highlight how the power of teamwork and connections help accomplish goals. Leadership, healthy collaboration in spite of differences, seeking out expertise through degrees of separation and maintaining a positive attitude are all part of this powerful presentation.

Wendy Booker

Adventurer, Motivational Speaker, MS Survivor

Virtual Happy Hour

Brought to you by Community Brands

Saturday, May 2

Leadership Summit: Day 2

Ric Sweeney Chapter Volunteer of the Year Award Presentation


Share and learn with your chapter peers in one of the highest-rated events of AMA Leadership Summit. 

  • Member Value & Retention
  • Board Management & Operations
  • Volunteer Engagement & Recruiting
  • Sponsorship Offerings & Value
  • Board Recruitment & Succession Planning
  • Speaker Recruitment
  • Offering the Right Programming
  • Encouraging Diversity, Equity & Inclusion (DEI)
  • Steps to Becoming a CEA Winner
  • Communication Best Practices
  • National Volunteer Opportunities (available for Presidents and Past Presidents only)

AMA Support Center Update

Co-Chair Check-In

Focus Sessions

These new sessions will focus on the people and processes associated with great chapters. Each topic provides an opportunity to explore areas relevant to your chapter’s current situation and discover best practices with other chapter leaders, regardless of your board role. Check in with your PCC Leadership Advisor to identify the best sessions for your team. 

  • Building Member Value
  • Starting Over Challenges 
  • Diversity and Inclusion 
  • Financial Literacy

Co-Chair Check-In

Keynote: Board & Volunteer Engagement: Little Things Make the Biggest Difference

An engaged board creates enthused volunteers. Enthused volunteers help elevate the member experience. This keynote program explores signature ways chapter leaders foster engagement such as onboarding, team building, recognition and empowerment. You’ll walk away with the knowledge of the key drivers of engagement and will be able to introduce actionable ideas for your teams – little things that will increase engagement, improve retention and reinforce culture.

As a result of this program, participants will receive:
Tools: Get equipped with the I.D.E.A. process for experience design.
Skills: Understand how to develop programs that address the 3 B’s of engagement: building, belonging, and becoming.
Empathy: Gain a deeper appreciation for the needs, desires and expectations of employees.

Stan Phelps

Founder, Purple Goldfish

That's a Wrap!

Wendy Booker

Adventurer, Motivational Speaker, MS Survivor

Wendy Booker’s energy seems endless – climbing, skiing, mushing, marathons, and MS haven’t been able to tame her passion for adventure.
Wendy was the first person with MS to conquer six of the Seven Summits. After transitioning her goal of standing on top of the world away from Mt. Everest, she became the first person with MS to reach the North Pole in April of 2011. The South Pole quickly followed in January, 2012. Wendy continues to run marathons, having done 12 so far.
Having tackled two of the most iconic challenges in sport: the Seven Summits and both Poles, Wendy thought, “What’s next?”
And the answer came as she revisited the most touching moments from recent expeditions. Her most beloved teammates were the four-legged kind. And what better dogsled event to undertake than the toughest race on earth – the Iditarod! This remains on Wendy’s bucket list.
This inspiring story of overcoming obstacles, living your dreams, setting goals, and triumph in the face of adversity will resonate with any audience. Wendy Booker is an ‘accidental athlete’ whose journey of self-discovery, serendipity, and stubbornness will leave listeners laughing, crying, and seeking their own mountains!

Stan Phelps

Founder, Purple Goldfish

Stan Phelps, is the Founder of He is a TEDx speaker, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America and Synergy.

He’s the author of six books: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Purple Goldfish-Service Edition and Red Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 200 events in 11 countries.

Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer two boys Thomas and James.

Russ Klein

CEO, American Marketing Association

Russell Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven Corporation, Burger King Corporation, and Arby’s Restaurant Group.

His Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000s…a distinction belonging to Nike and Budweiser in previous decades. Klein was again recognized as a seminal influence behind Burger King’s recognition at this year’s Cannes ad festival as Creative Marketer of the Year in 2017, referencing a few of his most popular campaigns including “Subservient Chicken” and “Whopper Freakout.”

As CEO of the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers.

Rohit Bhargava

Founder, The Non-Obvious Company

Rohit Bhargava is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and an entertaining, original and “non-boring” keynote speaker on innovation and trust. He previously spent 15 years in leadership roles at two renowned ad agencies: Leo Burnett and Ogilvy. Rohit is the Wall Street Journal bestselling author of six books and has been invited to deliver keynote presentations in 32 countries around the world. His signature workshops have been used by the World Bank, NASA, Intel, Disney, Colgate, Swissotel, Coca-Cola, Schwab, Under Armour, NBC Universal, American Express and hundreds of others. Rohit is a popular Adjunct Professor of storytelling at Georgetown University and also writes a monthly column for GQ magazine in Brazil. He believes in listening before talking and his friends (and clients!) always describe him as a nice guy.

Sponsors and AMA members receive free shipping on promotional products

Interested in sponsoring or exhibiting? Please contact us for available opportunities:


Virtual Happy Hour Sponsor




What are the dates?

May 1-2, 2020. We’ve shortened the program to two days since it’s virtual. We also plan on starting at 11:00 a.m. on Friday to be respectful of all our West Coast chapters. 

Will the programming change?

Yes. We’re still working on the final agenda, but we’re making sure to keep important attendee favorites like Board in the Box Sessions and LoudTables. We’re also excited to welcome three great speakers to the virtual keynote stage. They include Rohit Bhargava, Wendy Booker and Stan Phelps.

Will we talk about the impact of COVID-19 on our chapter?

Yes. We’re offering three FOCUS sessions that will help you tackle issues around starting over, creating programming and member value, and understanding chapter finances. 

Will sessions be recorded?

All sessions will be recorded and chapter leaders will be able to access handouts and content on-demand after the event. But we hope you’ll tune in live to get the chance to participate in live Q&A with presenters and chat with fellow chapter leaders in real-time. 

It’s free. Can I invite my whole chapter?

No. Leadership Summit is still intended for chapter board members. But since the event is virtual and free, we hope more of your board members can attend.

What about the party?

It’s still happening! We’ll host a Virtual Happy Hour on Friday as another way for you to meet with your PCC adviser and connect with other chapter leaders. Will there be dancing? That’s up to you!


2020 AMA Leadership Summit