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2020 AMA Leadership Summit

Chicago, IL

Elevate is more than a vision, it’s an opportunity. When we elevate our chapters, boards members, experiences and skills we change what’s possible. Together, we can navigate challenges, find new approaches and reach peak performance.

This event is an energy-filled and inspiring event exclusively for AMA chapter leaders.

Coronavirus Update

The 2020 AMA Leadership Summit is still taking place as scheduled. We are closely monitoring COVID-19 developments, and at this point, do not see a reason to cancel or modify the event. The AMA is establishing a task force to develop a response plan for this specific event using World Health Organization guidelines for risk assessment, event safety and attendee communication. As you begin to book travel, we suggest adding travel insurance.

Conference Co-Chairs

Rachel Saltsgaver
Professional Chapters Council
AMA Indy
Michael Fleischner
Professional Chapters Council
AMA New Jersey

Volunteer of the Year

We’re excited to present the 2020 Ric Sweeney Chapter Volunteer of the Year Award as a part of Leadership Summit.

What to Expect

The greatest leaders and highest performers step outside of their comfort zone to learn and try new things. The AMA Leadership Summit is where local chapters leaders from around the country come to share their stories. find inspiration and leave equipped to defy their personal and chapter limits to be the best leader possible.

AMA Conference Policies

Friday, May 1

Registration and AMA Support Center Resource Tables Open

Connect with AMA staff to learn about the resources, benefits and activities AMA Support Center provides for chapter volunteers, members and customers.

  • Chapter and Membership Operations
  • Member Engagement and Experience
  • Programming, Content and Certification
  • Sponsorships and Partnerships
  • Academic Content and Community
  • Collegiate Community and AMA Foundation

PCC Office Hours

Start your summit off right with a face-to-face meeting between you and your PCC advisor. Discuss chapter goals, objectives, how to get the most from Leadership Summit, or simply say hello. Additional advisors will also be on site. Link to sign up coming soon!

Summit Kick Off, Opening Luncheon and CEA Celebration

Our opening celebration of award winning chapters is sure to motivate and inspire you! Help us launch our big, bold weekend with Chapter Excellence Award winners’ stories combined with powerful collective energy and camaraderie.

AMA Support Center Update

Board in a Box Sessions

Learn board in the box best practices that everyone can apply to elevate their chapter. During this time, you’ll hear tips and tricks from other chapter leaders and Support Center team members.

    • Leadership 
    • Membership
    • Programming 
    • Communications
    • Sponsorship
    • Savvy Session led by Rohit Bhagavra

Cocktail Hour

Dinner and Keynote: The Three S's

Wendy Booker’s story is guided by what she calls her “Three S’s”, a journey of Self-discovery, Serendipity and Stubbornness. Join her in examining the impact that these three words have had on her life.
Self-discovery: know thyself, find ingenious ways to leverage strengths and the bravery to acknowledge and overcome your challenges.
Serendipity: open yourself up to opportunity, destiny, and the random strangers you meet along the way.
Stubbornness: sometimes you have to power through or adjust how you measure success to thrive in trying times.

It was those three words that ‘elevated’ Wendy to go beyond her diagnosis with Multiple Sclerosis and seek out challenges far beyond even her expectations.  How do you move beyond glory days or unattained goals? How can you avoid conceding defeat by uncovering a new approach to a mission? Learn how Wendy faced down the other side of Everest after two unsuccessful attempts by shifting her focus from altitude alone, and finding a new way to reach the top of the world. Discover that beautiful moment beyond a disappointment when you embrace a new day and a new mission.

But we can’t do it alone. Every great undertaking in life – whether for career, family, or personal achievement – requires teamwork. Wendy will highlight how the power of teamwork and connections help accomplish goals. Leadership, healthy collaboration in spite of differences, seeking out expertise through degrees of separation and maintaining a positive attitude are all part of this powerful presentation.

Wendy Booker

Adventurer, Motivational Speaker, MS Survivor

Party at Base Camp!

End the night with both new and old friends with games, music, snacks, drinks, and so much more.

Saturday, May 2



The energy is infectious and so are the ideas! Share and learn with your chapter peers in one of the highest-rated events of AMA Leadership Summit. 

  • Board Recruitment & Succession Planning
  • Board Management & Operations
  • Volunteer Engagement & Recruiting
  • Building the Best Tech Stack for your Team
  • The Power of Data & Reporting
  • Steps to Become a CEA Winner
  • Communication Best Practices
  • Social Media/Digital Strategies
  • Creating Member Value
  • Improving Membership Retention
  • Bridging Collegiate to Young Professional
  • Executive Programming
  • Offering the Right Programming Mix
  • Speaker Recruitment Strategies
  • Creating Sponsorship Packages
  • Delivering Sponsor Values
  • Encouraging Diversity & Inclusion
  • Savvy: National Volunteer Opportunities 

Role Sessions

We’ll break out into leadership roles for a session that covers helpful resources and engaging discussions based on what YOU’d like to hear from other chapters regarding your roles. We’ll vote on topics of interest and discuss the most pressing.  

  • Presidents
  • President-Elects
  • Membership
  • Programming
  • Communications
  • Sponsorship
  • Operations

Lunch and Ric Sweeney Chapter Volunteer of the Year Award Presentation

To stay strong, you need a little down time, and a lot of motivation. Join us for a relaxing lunch, take time to chat with your tablemates, and hear from our inspirational Ric Sweeney Chapter Volunteer of the Year Award winner.

Focus Sessions

These new sessions will focus on the people and processes associated with great chapters. Each topic provides an opportunity to explore areas relevant to your chapter’s current situation and discover best practices with other chapter leaders, regardless of your board role. Check in with your PCC Leadership Advisor to identify the best sessions for your team. 

  • Building Member Value
  • Starting Over Challenges 
  • Improving Succession Planning and Overcoming Stalled Engagement
  • Diversity and Inclusion 
  • Financial Literacy

Strategic Planning Overview

Action Plan Meetings

We’re nearly done with the conference. You and your team are bursting with ideas and creative ways to attack your year. Now’s the perfect time to debrief with your team about ways to ELEVATE your chapter. Identify the three biggest takeaways to act on when you return to your chapter, and what your One Big Thing that you and your chapter will rally around this year. This is your starting place for your strategic plan, and what you’re committing to act on when you return. PCC Leadership Advisors are available to help you chart your course for the year ahead, but feel free to break off with your chapter on your own and discuss as a team.

Enjoy Chicago!

Sunday, May 3


Leadership Skills Sessions

Leading in a Social World

As the world (and marketing) becomes increasingly social, we need to understand what makes the social neurons in our brains tick, and why it actually rejects marketing. In fact, there’s data to back this up! In order to move people in social constructs—including the social web—we need to stop approaching them as marketers and start leading people by building and cashing in social capital.

Aaron Templer

Past Summit Co-Chair, Founder, Three Over Four

Leadership in the Roaring Twenties

Leadership is a skill. Yes, there are some who are born with those skills but they are accessible to anyone who brings a growth mindset to re-examine how they lead. We’ll talk about the modern leadership styles and discuss frameworks you can use right away to continue tuning up your leadership. You will immediately take advantage of Russ’ management concept “Know myself. Know others. Help others know me….and why next to love, there is no more satisfying feeling than to be understood.”

Russ Klein

CEO, American Marketing Association

Closing Keynote: Board & Volunteer Engagement: Little Things Make the Biggest Difference

An engaged board creates enthused volunteers. Enthused volunteers help elevate the member experience. This keynote program explores signature ways chapter leaders foster engagement such as onboarding, team building, recognition and empowerment. You’ll walk away with the knowledge of the key drivers of engagement and will be able to introduce actionable ideas for your teams – little things that will increase engagement, improve retention and reinforce culture.

As a result of this program, participants will receive:
Tools: Get equipped with the I.D.E.A. process for experience design.
Skills: Understand how to develop programs that address the 3 B’s of engagement: building, belonging, and becoming.
Empathy: Gain a deeper appreciation for the needs, desires and expectations of employees.

Stan Phelps

Founder, Purple Goldfish

Closing Remarks

Wendy Booker

Adventurer, Motivational Speaker, MS Survivor

Wendy Booker’s energy seems endless – climbing, skiing, mushing, marathons, and MS haven’t been able to tame her passion for adventure.
Wendy was the first person with MS to conquer six of the Seven Summits. After transitioning her goal of standing on top of the world away from Mt. Everest, she became the first person with MS to reach the North Pole in April of 2011. The South Pole quickly followed in January, 2012. Wendy continues to run marathons, having done 12 so far.
Having tackled two of the most iconic challenges in sport: the Seven Summits and both Poles, Wendy thought, “What’s next?”
And the answer came as she revisited the most touching moments from recent expeditions. Her most beloved teammates were the four-legged kind. And what better dogsled event to undertake than the toughest race on earth – the Iditarod! This remains on Wendy’s bucket list.
This inspiring story of overcoming obstacles, living your dreams, setting goals, and triumph in the face of adversity will resonate with any audience. Wendy Booker is an ‘accidental athlete’ whose journey of self-discovery, serendipity, and stubbornness will leave listeners laughing, crying, and seeking their own mountains!

Stan Phelps

Founder, Purple Goldfish

Stan Phelps, is the Founder of PurpleGoldfish.com. He is a TEDx speaker, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America and Synergy.

He’s the author of six books: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Purple Goldfish-Service Edition and Red Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 200 events in 11 countries.

Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer two boys Thomas and James.

Russ Klein

CEO, American Marketing Association

Russell Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven Corporation, Burger King Corporation, and Arby’s Restaurant Group.

His Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000s…a distinction belonging to Nike and Budweiser in previous decades. Klein was again recognized as a seminal influence behind Burger King’s recognition at this year’s Cannes ad festival as Creative Marketer of the Year in 2017, referencing a few of his most popular campaigns including “Subservient Chicken” and “Whopper Freakout.”

As CEO of the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers.

Aaron Templer

Past Summit Co-Chair, Founder, Three Over Four

Twitter: @AaronTempler

As an award-winning, 20+ year leadership and marketing leader, Aaron explores influence and social capital through speaking, teaching, and writing. He founded and runs a marketing firm, Three Over Four, with clients that span many industries but usually have something driving them other than just profit. In addition to his involvement with the American Marketing Association as a past president, professional instructor, and volunteer for the Professional Chapters Council, Aaron serves on Argosy University’s Business School Advisory Board and is a Past President of the University of Colorado-Denver’s College of Arts and Media Advisory Board. Aaron is an off-and-on adjunct marketing and leadership professor and an active speaker and facilitator on many branding and leadership topics. Aaron has a music problem: He plays percussion in various projects around Denver including with a three-time award-winning, grammy-considered hip hop crew and as the Live Music Director for an Indian dance troupe. Aaron’s MBA was conferred through the Executive program at the University of Denver, and was earned with a concentration in Entrepreneurship and Innovation.

Rohit Bhargava

Founder, IMG

Bio and headshot coming soon!

2020 AMA Leadership Summit