Make your next 10-minute coffee break a productive one. Starting Monday, November 9th, Mavrck will host a series of “Coffee Break” webinars that provide micro-learning opportunities.
It’s been a wild year for TikTok. From topping 2 billion downloads to launching new advertising products to government oversight on TikTok ownership, TikTok and its users have been on a rollercoaster this year that keeps going up. Not only are users downloading the app more than leading social media platforms, but they are also spending more time engaging with its content. As attention spans get shorter, TikTok has emerged as the channel to keep users engaged, and for brands to gain traction.
There’s a lot of 101 TikTok content out there, but marketers are ready to level up their TikTok influencer practice. All social media networks go through a maturation, and we’ll discuss where TikTok fits on that scale and how marketers’ window to make their mark early is dwindling. We’ll discuss how intermediate TikTok marketers should be building their presence on the channel with influencers, and how to not just participate in trends, but be the trendsetters.
Sessions include:
- Monday, November 9th – TikTok 101
- Tuesday, November 10th – TikTok’s Meteoric Rise to Fame
- Wednesday, November 11th – An Intermediate Guide to Influencer Marketing on TikTok
- Thursday, November 12th – How to Move from Imitators to Trendsetters on TikTok
- Friday, November 13th – The Future of TikTok & Extended Q&A
“Coffee Breaks” Schedule
TikTok 101
Presenter: Rachael Cihlar
TikTok has been around for a few years, but it’s still a new discipline for many social marketers. In this session, we’ll provide a brief overview of TikTok 101 and how it’s ripe for influencer marketing.
TikTok’s Meteoric Rise to Fame
Presenters: Rachael Cihlar
TikTok has been experiencing rapid growth since 2019, but the start of the pandemic has accelerated growth and expansion into older demographics as more people are spending more time at home and on social media. In this session we’ll discuss the COVID-10 impact on channel growth and the opportunities it has opened for brands.
An Intermediate Guide to Influencer Marketing on TikTok
Presenter: Rachael Cihlar
All social media networks go through a maturation, and we’ll discuss where TikTok fits on that scale and how marketers’ window to make their mark early is dwindling. We’ll walk through recommendations for how intermediate TikTok marketers should be building their presence on the channel with influencers.
How to Move from Imitators to Trendsetters on TikTok
Presenters: Rachael Cihlar
The brands who have found success on TikTok are making their splash, won’t you join them? In this session we’ll talk through the top brands on TikTok and how they’re working with influencers, including Mavrck case studies and brand examples.
The Future of TikTok & Extended Q&A
Presenter: Lyle Stevens
We’ll recap the week of sessions and discuss what’s next for TikTok. With the TikTok ban set to begin on November 12, we’ll discuss the geo-politcal concerns surrounding the social network and how that will impact its future.
Lyle Stevens
CEO of MavrckLyle Stevens is co-founder and CEO of Mavrck, the leading all-in-one influencer marketing platform that powers social proof at scale for hundreds of consumer brands across dozens of verticals. Under his leadership, Mavrck has achieved triple-digit revenue growth each of the last four years and has been honored with multiple awards including the 2019 Inc. 5000, Digiday’s “Influencer Marketing Platform of the Year”, The Shorty Awards’ “Best In Beauty”, and Entrepreneur’s “Best Small Company Culture.” Prior to Mavrck, Lyle was a cybersecurity product manager at Raytheon Company, managing internal social networking and identity services platforms. He is a graduate of Raytheon’s Leadership Development Program and the D’Amore-McKim School of Business at Northeastern University, where he paid his way through school as a deejay.
Rachael Cihlar
VP- Influencer Marketing Center of ExcellenceRachael Cihlar is the VP of Mavrck’s Influencer Marketing Center of Excellence with 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck – creating resources, best practices, and custom strategies for customers growing their influencer marketing practice. Prior to Mavrck, Rachael led social strategy at agencies and other adtech and influencer marketing software companies in Colorado. Rachael is a graduate of Clemson University and currently lives in Boulder, CO with her husband and their beloved dog, Watson.
