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The Path to Mobile Engagement Value

Customer experiences have become the playing field where brands will either win or lose. Across industries, brands looking to maximize business results through CX must take a mobile-first, multichannel approach to engaging customers to deliver experiences that are valuable to both their business and their customer.

But in order to deliver value through mobile-first channels, brand messaging needs to be relevant in real time, else brands run the risk of higher churn levels than ever seen before. This shift to real-time relevance means marketers need to let go of the expectations of singular campaigns and channels, and look to the entire customer journey to measure success by charting new paths in delivering and measuring value.

Sponsored by Swrve, the world’s leading mobile marketing and customer engagement platform, this five part series, ‘Path to Mobile Engagement Value’ will explore the strategies leading brands use to create more relevant customer engagement and make valuable returns on relevance.

  • Monday, March 9th The New Normal: The Mandates In Today’s Mobile First World
  • Tuesday, March 10th – Where Brands are on their Journey and What are Best Practices
  • Wednesday, March 11th – Charting a Path to Measurable Value
  • Thursday, March 12th – Key Use Cases and KPIs that Drive Value
  • Friday, March 13th – Swrve Demo

“Coffee Breaks” Schedule

The New Normal: The Mandates In Today’s Mobile First World

Presenter: Patrick Grogan, Swrve VP of Product Marketing

  • Industry overview  of mobile engagement and mandates
  • Mindset shifts from campaign approaches and goals around conversion, retention and loyalty to individual interactions driven by real-time relevance that results in millions of revenues.

Where Brands are on their Journey and What are Best Practices

Presenter: Patrick Grogan, Swrve VP of Product Marketing

  • Where are brands on the journey to mobile engagement
  • What are critical elements of engagement and relevance
  • The shifting marketing mindset

Charting a Path to Measurable Value

Presenter: Gina Harrison, Swrve Regional Director of Customer Success

  • Roadmap to building a mobile strategy
  • Realizing rapid value while charting a long term strategy

Key Use Cases and KPIs that Drive Value

Presenter: Gina Harrison, Swrve Regional Director of Customer Success

  • Key customer lifecycle stages and opportunities
  • Use cases and mobile engagement results

Swrve Demo

Presenter: Patrick Grogan, Swrve VP of Product Marketing

  • Adding to and extracting value from your existing channel and marketing cloud investments.
  • Client success stories

 

The Path to Mobile Engagement Value