Make your next 10-minute coffee break a productive one. Starting Monday, October 26th, Adobe will host a series of “Coffee Break” webinars that provide micro-learning opportunities.
Every time you market to your customers and prospects there’s a risk. If you surface the wrong content or reach out too many times or for the wrong reasons, people will unsubscribe. They might even check out the competition. With AI-powered marketing, you dramatically decrease the risk associated with every marketing interaction by providing exactly the right content, messages, and offers to the right people at the right time. Sessions include:
- Monday, October 26th – The Business Case for Marketing with AI
- Tuesday, October 27th -What, Exactly, Is AI?
- Wednesday, October 28th– How to Personalize Marketing with AI
- Thursday, October 29th – How to Improve Webinar Turnout with AI
- Friday, October 30th – How to Target the Right Accounts with AI
“Coffee Breaks” Schedule
The Business Case for Marketing with AI
Presenter: Alexandra Quick
Artificial intelligence (AI) can power highly sophisticated marketing strategies. But is now really the best time to adopt it? And what can it really do for your business? Attend this session to hear a powerful business case for investing in AI, even—or especially—during uncertain economic times.
What, Exactly, Is AI?
Presenters: Niranjan Kumbi
Once upon a time, AI was a futuristic technology. Now it’s a fixture in a growing number of marketing departments. What happened between then and now? And what is AI, exactly? Attend this session for a brief history of AI and a top-down look at how it works with marketing.
How to Personalize Marketing with AI
Presenter: Alexandra Quick
Your customers want personalized content. But mapping hundreds or thousands of content assets to different people at different stages of the customer journey is hugely complex and time-consuming. Attend this session to learn how AI makes content personalization surprisingly easy and achievable.
How to Improve Webinar Turnout with AI
Presenters: Alexandra Quick
Competition for Webinar attendees is fierce. Marketers are emailing more invitations than ever, even at the risk of annoying their prospects. But there’s a better way. Attend this session to discover how AI can target the people most likely to attend your Webinar—and least likely to unsubscribe.
How to Target the Right Accounts with AI
Presenter: Alexandra Quick
Account-based marketing is extremely effective, but it isn’t easy. Marketers often struggle to prioritize long lists of accounts and make sense of disparate behavioral data. Attend this session to learn how AI can help you quickly and easily identify the accounts that are most likely to buy.
Alexandra Quick
Product Marketing ManagerAlexandra Quick is a Product Marketing Manager at Adobe focused on Marketo Engage. She has developed and executed several go-to-market strategies for AI-powered products within Marketo Engage in tight coordination with her Product Management counterparts to bring efficiency and intelligence to marketing automation. Outside of work, Alexandra loves to play volleyball and tennis, especially in Denver with beautiful mountain views as the backdrop. She also recently purchased her first home and is enjoying (and stressing about) new home ownership!
Niranjan Kumbi
Senior Manager of ProductNiranjan Kumbi leads product strategy and execution across Core Platform and AI/ML areas for Adobe’s B2B business.
