Skip to Content Skip to Footer

Optimizing Campaign Performance

Building digital campaigns creates an amazing opportunity for nonprofits to build long-term relationships with supporters. As the world continues to move towards digital-first, and digital-only methods of engagement, it’s even more important to be able to track, analyze and optimize these campaigns to ensure that your mission is reaching the right people, at the right time, on the right channels. 

Join us to learn:

– How Nonprofits can build and optimize digital campaigns that will help them drive longer-term engagement

– How to analyze campaign performance and adapt campaigns to changing supporter behavior

– How to optimize campaign reach and performance across different channels

Sessions Include:

Tuesday, August 3 – Optimizing Campaign Performance Starts with a Culture of Curiosity

Wednesday, August 4 –Creating a Unified System to Make Building Campaigns Easier

Thursday-Getting Actionable Insights from your Supporter Campaigns

“Coffee Breaks” Schedule

Optimizing Campaign Performance Starts with a Culture of Curiosity

Figuring out how best to create and track great supporter campaigns starts with getting a little curious. Join Brad Shapiro, Principle Success Architect at Salesforce.org for a 10 minute overview of what a culture of curiosity can do for your campaign optimization strategy.

Creating a Unified System to Make Building Campaigns Easier

Getting organized around how you build campaigns is critical for streamlining what can otherwise be a very manual process. In this 10 minute webinar, you’ll learn how to create a structure for your campaign and a nomenclature that really works.

Getting Actionable Insights from your Supporter Campaigns

Learn how to track and measure supporter campaigns using a framework for a good dashboard, and get a better understanding of key performance indicators in this 10-minute overview from Brad Shapiro, Principal Success Architect at Salesforce.org

Brad Shapiro

Principal Success Architect, Salesforce.org

Brad Shapiro, Principal Customer Success Architect at Salesforce, is a trusted business, constituent experience advisor, and CRM & marketing technology expert who guides executive leaders through critical transformation points.

 

Optimizing Campaign Performance