Make your next 10-minute coffee break a productive one. Starting Monday, September 21st, Salesforce will host a series of “Coffee Break” webinars that provide micro-learning opportunities.
Small and growing businesses are facing rapid shifts in customer expectations, making it challenging to nurture customer relationships that last. In order to meet expectations, marketers are looking to new and creative ways to stay connected digitally. Gartner recently reported consumers are spending more time online and as a result marketers are investing more in digital, with digital investments accounting for “almost 80% for multichannel budgets.”
Join Salesforce Small Business Marketing Experts for an exclusive week of intimate coffee chats focused on transforming your marketing strategies for the new normal. Each day we will cover tips and tricks to help you succeed in this all-digital, market from anywhere world.
- Monday, September 21st – How to Keep Sales & Marketing Teams Aligned in the All-Digital World
- Tuesday, September 22nd – Increase the Marketing ROI of your Campaigns for Greater Impact
- Wednesday, September 23rd – How Small Businesses Can Leverage the All-Digital Market from Anywhere in the World.
- Thursday, September 24th – The Next Phase of Account-Based Marketing for the New Normal
- Friday, September 25th – How to Make Your Virtual Events Strategy More Engaging & Impactful
“Coffee Breaks” Schedule
How to Keep Sales & Marketing Teams Aligned in the All-Digital World
Presenter: MaryAnn Wofford, AVP Pardot Sales
Struggling to stay connected with your sales teams as many are working remotely and depending on virtual connections? Look no further. In this session we’ll focus on tips and tricks to keep sales & marketing teams working smarter together and how to maintain alignment throughout the sales funnel, so you can drive more success together.
Increase the Marketing ROI of your Campaigns for Greater Impact
Presenters: Tracy Foster, Senior Director, SMB Demand Generation & Keara Cho, Director, Demand Generation
Small & mighty teams understand the importance of stretching each budget dollar. In this session, join Salesforce Small Business Demand Generation experts as they talk through the value of understanding and reporting your marketing ROI and how to create high impact campaigns on a lean budget.
How Small Businesses Can Leverage the All-Digital market From Anywhere in the World.
Presenter: Rekha Srivatsan, Senior Director, SMB Product Marketing
Marketers at small and growing business have had to rethink their digital strategies to adapt to rapid shifts in customer expectations. Tune in for a special session that focuses on how marketers can leverage the increased digital engagement demands to generate more qualified leads in the new normal.
The Next Phase of Account-Based Marketing for the New Normal
Presenters: Kyra Meyer-Johanson, Senior Manager, Pardot Product Marketing & Vanessa Heppner, Manager, SMB Product Marketing
Unsure of how to take your Account-based marketing strategy (ABM) to the next level? Small and growing businesses are looking more to ABM to help align their sales & marketing teams to deliver long-lasting personalization with their top accounts. In this session, we’ll cover how Account-Based Engagement can take your ABM strategy and optimize it for a full end-to-end customer journey.
How to Make Your Virtual Events Strategy more Engaging & Impactful
Presenter: Meredith Sain, Senior Director, SMB Product Marketing
Looking to shift your events strategy to a virtual experience? Join us for a special session to talk more about tips to run successful virtual events — including content, technology, promotion and follow-up. We will cover insights on how small businesses are converting and connecting with their customers through virtual events, and how solutions can help optimize and ease the transition.