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Getting Started: Choose your own Marketing Adventure:

As marketers creativity is in our nature. We always have a million great ideas with the drive to execute them all but sometimes knowing where exactly to get started is tough! Choose your own marketing adventure with dotdigital for their coffee break series, as they help you navigate what channels to use to reach the right audience with the right message at the right time when getting started.

Sessions include:

Monday, May 17: Getting started by choosing the right customer engagement platform
Tuesday, May 18: Getting started with personalization
Wednesday, May 19: Getting started with product recommendations
Thursday, May 20: Getting started with lead scoring for B2B
Friday, May 21: Getting started with SMS


“Coffee Breaks” Schedule

Getting started by choosing the right customer engagement platform

When getting started you there are so many decisions that you have to make.  These decisions include choosing the right marketing automation platform, choosing integrations that make sense

Getting started with personalization

Speaker: Dan Griffin, Head of Partnerships, Americas

As marketers, we’re well aware of the importance of personalization as an email marketing tactic. Personalization is critical to meet the ever-increasing demands of customers. Today’s modern consumers not only demand but expect relevant and personalized experiences. The content you create needs to reach humans, not just the inbox. Join us to find out the what, why, and how to get started with personalization.

Getting started with product recommendations

Speaker: Genelle Kunst, Global Head of Marketing

We’ll advise you on everything you need to plan and execute an effective strategy at every stage of the lifecycle. We’ll breakdown an explanation of each product recommendation type and we’ll ascribe a product recommendation strategy for each stage in the customer lifecycle.

Getting started with lead scoring for B2B

Speaker: Frank Brooks, Head of EMEA Marketing

The more qualified leads are, the richer the prospect they are, and the more likely they are to convert. Prioritizing high quality leads produces better results for your sales teams and drives revenue. The difficulty is being able to identify these leads. How do we tell a hot prospect, from a dud? That’s where leading scoring comes in. Join us as we take you through how to get started with lead scoring for B2B.

Getting started with SMS

Your pathway to returning marketing revenue at scale

SMS is a great place to start on your journey to omnichannel. Covering both email and SMS means you, as a business, have a direct reach to your prospects and customers. Join us as we take you through why SMS, and programs that can help kick-start your SMS marketing strategy. 

Dan Griffin

Head of Partnerships, Americas

Genelle Kunst

Global Head of Marketing

Frank Brooks

Head of EMEA Marketing

 

Getting Started: Choose your own Marketing Adventure