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Beyond the Hype: How Hybrid Events Drive Growth

Virtual events have proved their value. Now as communities start to re-open, hybrid events that combine virtual with in-person experiences are quickly becoming a discussion point for marketers as they strategize the future of their event channel.

But when it comes to hybrid, the questions can seem overwhelming. What exactly is meant when we say “hybrid event”? How can your event create valuable virtual and in-person interactions? What is the formula for hosting a successful hybrid event?

Join us for this coffee break webinar series and we’ll break down everything marketers need to know to seize this new event opportunity.

Sessions Include:

Monday, July 19 – The Case for Hybrid Events

Tuesday, July 20 –Boost Registrations with an Audience-First Approach

Wednesday, July 21 – Tips for Creating Immersive Hybrid Content

Thursday, July 22 – Deliver Insights to Sponsors, Exhibitors, and Stakeholders – Oh My

Friday, July 23  – What’s Your Hybrid Event ‘Type’?

“Coffee Breaks” Schedule

The Case for Hybrid Events

Do I need to do a hybrid event? In this session we’ll discuss the expanding definition and evolution of the hybrid event and why it makes sense (or doesn’t!) for your organization to execute.

Boost Registrations with an Audience-First Approach

The best hybrid events start with understanding both your business and audience needs. In this session learn how to craft a hybrid experience that converts audiences into registrations based on key motivators for attendance.

Tips for Creating Immersive Hybrid Content

The key to an unforgettable hybrid event, is to amp up great presentations with engaging content, strong production quality, and interactivity. In this session, learn how to keep attendees engaged, focused, and deeply connected, no matter where they’re located.

Deliver Insights to Sponsors, Exhibitors, and Stakeholders – Oh My

Understand the key data and insights captured a hybrid event across both audiences that drive ROI for all stakeholders including sponsors, exhibitors, and your business.

What’s Your Hybrid Event ‘Type’?

Bring your vision of a hybrid event to life. This session will discuss the key decision points such as timing, interactivity, content strategy, and location, to help you define the hybrid event “type” that works to achieve your event objectives.

Alyssa Peltier

Alyssa is a marketing professional with over 10 years of experience. Since 2016, Alyssa has worked to build the global event marketing function at Cvent ensuring its largest, marquee event programs were designed and executed in alignment with the needs of the business. Her major focus was on the creation of unique experiences and establishing quantifiable and integrated metrics to drive ROI of the live events channel. Transitioning to her latest role, Alyssa is now responsible for using her background in Meetings and Events to develop and educate the broader market on the evolving landscape.

 

 

Beyond the Hype: How Hybrid Events Drive Growth