Make your next 10-minute coffee break a productive one. Starting Monday, February 15th, dotdigital will host a series of “Coffee Break” webinars that provide micro-learning opportunities.
2021 just started, and yet as marketers we’re already finding ourselves neck deep in our data driven marketing strategies. In what sometimes can feel like the utterly confusing black hole of data, how do you make sense of it all? Join dotdigital for their coffee break series as they take you through 5 key data driven marketing strategies to help you navigate your way through.
Sessions include:
- Monday, February 15th – How to collect, what to collect
- Tuesday, February 16th – Data Security
- Wednesday, February 17th – Marketing Automation
- Thursday, February 18th – Customer Data
- Friday, February 19th – Optimization
“Coffee Breaks” Schedule
How to collect, what to collect
Presenter : Gavin Laugenie
How to collect, what to collect, that is the question. Join Gavin Laugenie as he takes you through the ins and outs of collecting data. Come learn about pop-over strategies, purchase history, browsing behaviour and more.
Data security
Presenter: Genelle Kunst
First comes data collection, then comes data security! Join Genelle Kunst as she goes through the best practices for securing your data once it’s been collected.
Marketing Automation
Presenter: Dan Griffin
Now that you have your data and it’s secured – what’s next? Join Dan Griffin as he goes through ways to streamline you marketing automation from how and what to automate to welcome & re-engagement programs to abandoned carts and more!
Customer Data
Presenter: Clare Walker
How do make your customer data work for you? Join Clare Walker as she explores the different ways to use customer data. She’ll touch on everything from segmentation and personalization, to lead scoring and personas, to product recommendations and more.
Optimization
Presenter: Gavin Laugenie
To finish off our Coffee Break Series, join Gavin Laugenie one more time as he takes you through how to use your data using testing, tracking, and of course optimization.
Gavin Laugenie
Head of Strategy and Insight
Claire Walker
Senior Account Manager
Dan Griffin
Head of CRM Partnerships (Americas)
Genelle Kunst
Head of Marketing (Americas)