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5 Marketing Predictions for 2020 and Beyond

Make your next 10-minute coffee break a productive one.  Starting Monday, February 17th, Marketo will host a series of “Coffee Break” webinars that provide micro-learning opportunities.

Wondering what’s in store for marketing as we enter a new decade? We asked top marketing experts what their predictions are for 2020 and beyond, so you can plan ahead for success. Join Marketo for our coffee break series during the week of February 17th to hear 5 experts share their marketing predictions and learn what you should implement to get ahead this decade.

  • Monday, February 17th Empathy will be a Key Marketing Differentiator
  • Tuesday, February 18th – Marketers will say “Hello” to Empathy, and “Goodbye” to Integrated Campaigns
  • Wednesday, February 19th – Marketing will Slow Down to have more Impact
  • Thursday, February 20th – AI will make Marketing Smarter and Better for Customers
  • Friday, February 21st – Successful marketers will harness AI, video, and digital ABM

“Coffee Breaks” Schedule

Empathy will be a Key Marketing Differentiator

Presenter: Michael Brenner

The advancement of technology has allowed us to rely more heavily on automation to provide information and customer service. But consumers are craving more human experiences. Join Michael Brenner as he explains why empathy will help you differentiate your business from the rest.

Marketers will say “Hello” to Empathy, and “Goodbye” to Integrated Campaigns

Presenter: Gurdeep Dhillon

Marketers have gotten comfortable with integrated campaigns and pushing content onto their audience, but it may be time for us to take a different approach. Join Gurdeep Dhillon to learn how empathy in the workplace will be the #1 driver of growth in 2020 and beyond.

Marketing will Slow Down to have more Impact

Presenter: Ann Handley

Marketing has changed over time. There has always been pressure to create enough content to drive top of funnel goals quickly, but now the main focus has shifted to creating customer experiences. Join Ann Handley as she shares how you can slow down to speed up.

AI will make Marketing Smarter and Better for Customers

Presenter: Niranjan Kumbi

AI has been a big topic over the past few years and is already becoming an essential component of every digital business process. Join Niranjan Kumbi to see a glimpse into the future of AI and how it will improve marketing and customer experience.

Successful Marketers will Harness AI, Video, and Digital ABM

Presenter: Paulo Martins

Marketers always need to evolve to meet the rising expectations of today’s buyers by embracing new campaigns. Join Paulo Martins as he uncovers why AI, video, and digital ABM campaigns will allow marketers to drive growth in the coming years.

 

5 Marketing Predictions for 2020 and Beyond