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4 Steps to Growth: Plan Your Webinar Strategy from Concept to Launch

Make your next 10-minute coffee break a productive one. Starting Monday, December 7th, BlueJeans by Verizon will host a series of “Coffee Break” webinars that provide micro-learning opportunities.

Webinars are more than a stand-alone marketing program — they’re a chance for businesses to open their (virtual) doors to customers for a human-to-human connection.  Whether it’s a first touchpoint to educate new prospects or part of a mid-funnel ABM campaign, webinars are a critical business driver that establish trust and chemistry throughout the buying cycle.

Throughout 2020 webinars have taken center-stage as an essential part of the marketing mix. And as you start to build your demand strategy in a post-COVID world, it will be critical to rethink how and where webinars will make the most impact to your bottom line.

We’ll discuss how to develop and manage your webinar strategy from concept to launch. Whether you’re new to webinars or have a tested track record, you’ll get a fresh perspective on how to elevate your streaming strategy and optimize every stage of the customer journey.

Sessions include:

  • Monday, December 7th – Webinar 101: Past and Present
  • Tuesday, December 8th – Defining Your Webinar KPIs
  • Wednesday, December 9th – Effective Product Demonstrations and Sales Follow-Up
  • Thursday, December 10th – Propelling Your Business with the Future of Webinars
  • Thursday, December 11th – Polling Results and Live Q&A

“Coffee Breaks” Schedule

Webinar 101: Past and Present

Presenter: Justin McHeffey

Webinar software has been available for years but are you fully aware of the modern feature upgrades that help capitalize on audience participation? As an essential aspect of your marketing playbook, this session focuses on the evolving expectations of webinar attendees and their relationship with your content.   

Defining Your Webinar KPIs

Presenter: Justin McHeffey

Defining your webinar program goals upfront is critical for tracking and optimization once your programs are in flight. Webinar KPIs and attendee insights offer a sustainable lead generation solution that reduces your reliance on external vendors. As the manager and evangelist for webinar impact on business success, learn how you can project pipeline and opportunity streams with this in-house resource.  

Effective Product Demonstrations and Sales Follow-Up

Presenter: Justin McHeffey

Given the innumerable (digital) campaigns and messages clamoring for the attention of new prospects, it’s become more challenging than ever to stand out – even with a captive audience on a webinar.  Learn how to cut through the noise and deliver real-time demonstrations with highly impressionable live events. 

Propelling Your Business with the Future of Webinars

Presenter: Justin McHeffey

How do we keep up with the pace of change and distraction? As customers and prospects endlessly answer a barrage of emails and requests throughout the workday, webinars can be an effective tactic to hit them between the eyes with an unforgettable message. Learn more about the dynamic roadmap for live streaming technology and how it will benefit both admins and end users.   

Polling Results and Live Q&A

Presenter: Justin McHeffey

Time to reveal our results from all polling data collected throughout the week! Tune in to learn more about what’s trending among your peers and influencers in the world of webinar management. Plus, we’ll address all comments and questions raised throughout the week in this interactive format.

Justin McHeffey

Sr. Product Marketing Manager

Justin McHeffey is the content and sales enablement lead for BlueJeans Events and BlueJeans integrations for over 40 software partnerships. He’s committed to future-focused marketing and IT solutions that connect colleagues and customers through world-class video technology, digital interactivity, and productivity tools for the modern workplace. As a full-time remote employee, he resides in small ski town in western Colorado.


4 Steps to Growth: Plan Your Webinar Strategy from Concept to Launch