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2020 Vision: Get the Marketing Insights You Need Now

Make your next 10-minute coffee break a productive one.  Starting Monday, June 8th, Alight Analytics will host a series of “Coffee Break” webinars that provide micro-learning opportunities.

  • Monday, June 8th How to Ask Better Questions for Better Insights
  • Tuesday, June 9th – The Evolution of Marketing Insight
  • Wednesday, June 10th – Building a Marketing Insight Engine
  • Thursday, June 11th – Building a Marketing Insight Team
  • Friday, June 12th – Your Game Plan for Better Marketing Insight

“Coffee Break” Schedule

How to Ask Better Questions for Better Insights

Presenter: Matt Hertig, CEO and Co-Founder of Alight Analytics

Want to improve the ROI of your marketing budget? Wish you could get game-changing insights from your performance data? You can — it’s all a matter of asking the right questions. We’ll share how marketers can make the shift from backward-looking “who” questions to a future-focused “how” mindset. 

The Evolution of Marketing Insight

Presenter: Matt Hertig, CEO and Co-Founder of Alight Analytics

You gotta walk before you can run — especially when it comes to marketing insight. Most marketing teams go through a common learning curve as they increase their ability to generate insight. Today, you’ll learn the four levels of marketing analytics performance, what you can do at each stage and, most importantly, how to get to the next level.

Building a Marketing Insight Engine

Presenter: Matt Hertig, CEO and Co-Founder of Alight Analytics

Full speed ahead: It’s time to build an engine for turning all that data into reporting and insights that anyone can understand and use. Today, we’ll cover the five types of technology solutions for marketing analytics and reporting, as well as the pros and cons of each. 

Building a Marketing Insight Team

Presenter: Matt Hertig, CEO and Co-Founder of Alight Analytics

It takes more than software to generate next-level insights — you also need people. In fact, there are six essential roles for any high-performing analytics team. Discover how each role works together to consistently produce valuable reporting and analysis. 

Your Game Plan for Better Marketing Insight

Presenter: Matt Hertig, CEO and Co-Founder of Alight Analytics

Time to take action: Get a 90-day plan that any marketer can use to improve their power to leverage data for faster reporting, more valuable insight and greater business growth. 

Matt Hertig

CEO and Co-Founder of Alight Analytics

Matt Hertig is the CEO and co-founder of Alight Analytics — and he’s hell-bent on demonstrating the value of marketing.

 

Alight’s marketing intelligence platform, ChannelMix, fuels solutions that enable any marketer to turn marketing from an expense to an investment. After working with hundreds of marketers and presenting to tens of thousands more, Matt heard their pain and desperately wanted to build a solution to put them on a path to channel attribution (marketing’s Holy Grail) quickly and easily. He succeeded with Alight’s latest offering, six industry-changing solutions that provide a third option to all the marketers frustrated by software and disenchanted with consultants.

In his spare time, when he isn’t cheering on the Kansas City Chiefs, Matt is an author for LinkedIn, and can be found on Twitter as @matthertig as well as the official Alight blog.

 

Alight Analytics is a four-time Inc. 5000 honoree and serves the world’s leading brands and agencies, including Maui Jim, Adidas, Mattel and Tinuiti.

 

2020 Vision: Get the Marketing Insights You Need Now