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Social Media Tech Bootcamp Series in Partnership With Sprinklr

Online | On-Demand

Navigate Social Media Change and AI With Confidence

There’s no doubt social media is ingrained in our lives. Yet, the technology that makes it all happen feels in flux.

Marketers are learning to live in a cookie-less world. New platforms like TikTok and Discord are on the rise, while popular apps of the past, like Twitter, are surrounded by saga.

And now Open AI’s ChatGPT has swooped in, majorly changing the landscape and kickstarting a transformative AI race.

Learn how to navigate the change and see what tools can help at our Social Media Technology Bootcamp, presented in partnership with Sprinklr.

7 Live Sessions. 30 Minutes Each. Immersive Learning.

Who says you can’t gain impactful knowledge in a short amount of time? These seven sessions will be hands-on deep dives into leveraging the latest social media tools. You’ll see how to activate AI-powered capabilities across listening, publishing and engagement. You’ll leave understanding how to navigate massive disruption and be a step ahead of your competitors.

  • This free event is now available for on-demand access through December 14, 2023. Once registered, the on-demand content will become available.

Attend three or more live sessions and receive a Certificate of Completion.

Attend two or more live sessions to be entered in a drawing for a $75 Amazon gift card.

Sprinklr Social: Don’t forget to grab your 90-day free trial.


  • To be eligible for the completion certificate and Amazon drawing, the incumbent should register with organization email and should be a working professional. Due to high demand, we are unable to accommodate HR professionals, students and self-employed professionals at this time.
  • Please reach out to AMA or your Sprinklr account executive for more details

Who Should Attend?

  • Marketing leaders who want to keep up-to-date with new social technology trends
  • Digital leads looking to evolve their social media technology
  • Social media managers looking to enhance their content marketing with AI
  • Analysts who want to optimize their social media paid investments
  • Social media enthusiasts who want to familiarize themselves with the latest social tech platforms

Wednesday, May 3 (All Times CT)

How to deliver channel-specific, diverse content quickly and simultaneously across social and review channels

  • Leveraging omni-channel publisher for swift channel-specific customizations and support for diverse content including Twitter threads, Facebook reels and more
  • Staying on-brand with multi-level approval workflows
  • Planning social media posts better with the most comprehensive and feature-rich editorial calendar
  • Organizing assets with an advanced asset manager that makes social media management efficient with baked-in approvals, versioning and more

If you were unable to attend, view the session on-demand.

Wednesday, May 10 (All Times CT)

How to unlock efficiency with smarter publishing powered by OpenAI's ChatGPT and Sprinklr AI

  • Leveraging OpenAI’s ChatGPT to instantly generate channel-specific content
  • Modifying content by defining tones, adjusting length, simplifying responses, translating and more
  • Generating fully fleshed brief for campaigns with just a few prompts
  • Scheduling content at AI-recommended times for maximum reach and engagement using Sprinklr AI’s Smart Schedule

If you were unable to attend, view the session on-demand.

Wednesday, May 17 (All Times CT)

How to gain actionable insights into brand health and competitive performance with AI-powered tools?

  • Getting insights into your brand, consumers, and industry from thousands of conversations online
  • Benchmarking competitor performance across engagement, fan sentiment, following, and more

If you were unable to attend, view the session on-demand.

Wednesday, May 24 (All Times CT)

How to transform unstructured social data into actionable insights with AI-enabled social listening?

  • Identifying critical trends across the world that inform your social media strategy
  • Gaining deep insights using network clusters to identify patterns

If you were unable to attend, view the session on-demand.

Wednesday, May 31 (All Times CT)

How to transform your social channel into powerful social customer service?

  • Delivering a comprehensive customer experience by effectively bridging social media management with customer service
  • Enhancing collaboration between social and service teams for a seamless experience delivery
  • Exploring efficient customer service with Sprinklr Service
  • Discovering Sprinklr exclusive features that make customer

If you were unable to attend, view the session on-demand.

Wednesday, June 7 (All Times CT)

How to build brand authenticity by leveraging user-generated content, influencer marketing and employee advocacy with a single platform?

  • Championing influencer management for building brand trust and credibility
  • Tracking user-generated content and managing publishing rights and approvals
  • Leveraging employee advocacy to amplify reach

If you were unable to attend, view the session on-demand.

Wednesday, June 14 (All times CT)

How to scale social media management across governance, reporting and channel coverage?

  • Using a wider channel coverage to your advantage in the ever-expanding social universe
  • Exploring enter-prise grade governance with 10 times more granular roles and permissions than leading competitors
  • Analyzing your performance in-depth and get insights that matter to your business with customer metrics and reporting
  • Discovering a platform that evolves with your business need with unmatched architectural flexibility

If you were unable to attend, view the session on-demand.

Rohan Satyanarayan Vijay

Vice President, Product Management, Sprinklr

Rohan Vijay is Vice President of Product Management at Sprinklr, with over seven years of experience developing software in the social media domain. Recently, he was instrumental in the launch of Sprinklr Social Advanced, a self-serve product that enables social teams to manage end-to-end social media needs. A graduate of the prestigious Indian Institute of Technology Guwahati, Rohan’s background is in product design and is passionate about using technology to drive innovation and create delightful products.

Anish Singhal

Vice President, Product Management, Sprinklr

Anish Singhal is Vice President of Product Management at Sprinklr with over five years of experience in software industry. He currently leads Product Management for Sprinklr Social and Insights products, enabling large enterprises to take real-time decisions to improve the customer experience and engagement. He is an Engg. graduate from BITS-Pilani and a post-graduate from Indian Institute of Management, Bangalore.

Kunwar Singh

Product Marketing Specialist - Consultant, Sprinklr


Social Media Tech Bootcamp Series in Partnership With Sprinklr