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Product Marketing Bootcamp 

Online | 2 Days | Beginner

Make the move into product marketing

Want to move into product marketing, but don’t have the experience or qualifications? Already in product marketing and want to level up?

From market research and personas to go-to-market and OKRs, this 2-day bootcamp will get you up to speed on several of the key components of product marketing.

You’ll learn how to embody the voice of the customer, get products to market, and learn how to keep them there.

October 29-30, 2024 | 10AM-2:30PM CT


Key Takeaways

  • Understand the full breadth of the product marketing role.
  • Be armed with all the most up-to-date and successful product marketing tactics and trends.
  • Up-skill yourself in every core competency required for your role.
  • Tap into the proven strategies used at some of the world’s most innovative and established brands.
  • Unlock an essential toolkit full of different frameworks and approaches used by leading experts within the industry.

Select your quantity to register

Product Marketing Bootcamp (Oct 2024)

Non-Member

$849.00

Member

$699.00

Qty

Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.


AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.


About Our Learning Partner

This event content is presented in partnership with the Product Marketing Alliance.

Founded in February 2019, Product Marketing Alliance is the largest product marketing community in the world. They unite product marketers globally to bring them world-class events, education, and resources that help support their careers or build new ones.

AMA Event Policies

October 29, 2024

Research

Competitive Analysis

Personas

Segmentation

October 30, 2024

Go-To-Market Strategies

Objectives and Key Results

Analysis

Hope Chauland

With over a decade of global experience, Hope is an experienced Product Marketer across both B2B and B2C SaaS industries. From partnering with early-stage startups to leading go-to-market strategies for global corporations like Microsoft, she is a recognized expert in the product marketing community.
In addition to consulting, Hope is known for her impactful individual and group career coaching programs, alongside the workshops she leads as an Expert in Residence for Product Marketing Alliance.

What’s Included?

  • 2 days of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Tips and best practices
  • Access to recording and resources for three months

Who Should Attend?

This course is for anyone with an interest in product marketing.

  • For those looking to transition into the role, it’ll arm them with that all-important foundational layer of intel to hit the ground running.
  • For those relatively new to product marketing, it’ll up-skill them in areas they might not have quite so much practical experience. 
  • Even for product marketing veterans who have been in a PMM role for more than 2 years, it’s a great refresher on current trends and potential new practices. 

And for everyone, it’s an awesome opportunity to learn from a senior-level PMM from one of the world’s biggest businesses.

Can’t Attend Live But Want the Information?

We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.

 

Product Marketing Bootcamp 

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