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AMA Marketing Management Bootcamp

Virtual | Various Days

Expedited Pathway to Prepare for the PCM® Exam

Marketing is rapidly evolving and managing the marketing initiatives at your organization requires mastery across the field. From market research and planning to essential channel and digital marketing knowledge, you’ll come away from this bootcamp prepared to make a bigger impact — in both your organization and your career.

Over two weeks, you will participate in a series of live and on-demand sessions that will provide you with the essential knowledge to prepare for the Professional Certified Marketer® (PCM®) Marketing Management exam. Earning these credentials not only shows employers and clients you are equipped with the latest skills to be a marketing leader but also distinguishes yourself in the workplace and for future career opportunities.


What’s Included

  • Four live sessions starting at 3:00 p.m. CT
    November 8, 11, 15 and 18
  • Five on-demand sessions
  • Access to all session recordings for six months
  • Free PCM® Marketing Management certification exam (up to a $349 value!)

    Plus, there is limited capacity to ensure you have access to the instructor.

Member Price

$549

Non-Member Price

$699

After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

Want to attend with a group of 3 or more? Contact customersupport@ama.org at least one business day in advance to get 10% off registration.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)


Free PCM® Marketing Management Exam

When you attend the AMA Marketing Management Bootcamp, you’re taking the first step in becoming certified. We want to keep you motivated in advancing your career by including a free Professional Certified Marketer® Marketing Management exam with your registration. (That’s up to a $349 value.) Adding the letters P-C-M behind your name shows employers and clients you are equipped with the latest skills needed to be a marketing leader.


AMA Event Policies and FAQs

Monday, November 8, 2021 (All Times Central)

Live Session

Create Successful Marketing Strategies

Tuesday, November 9 – Wednesday, November 10

On-Demand Session

Sustainable Marketing

On-Demand Session

Managing Information for Marketing Insights

Thursday, November 11

Live Session

The Offering: Product, Branding and the Customer Value Proposition

Monday, November 15

Live Session

The Offering: Branding II, Service and Promotion Basics

Tuesday, November 16 – Wednesday, November 17

On-Demand Session

Consumer Behavior Basics

On-Demand Session

Business to Business Marketing and Marketing Channels

On-Demand Session

Digital Marketing Fundamentals

Thursday, November 18

Live Session

Pull it All Together: The Big Picture for Marketing Success

Greg W. Marshall

Charles Harwood Professor of Marketing and Strategy, Rollins College

Greg Marshall serves as the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. He also holds a longstanding visiting appointment as Professor in the Marketing and Strategy Department in the Aston Business School, Birmingham, UK.

Marshall is a prolific publisher on managerial issues in marketing and sales and also is the co-author of several top-selling textbooks on marketing, selling and sales management. He is a past member of the AMA Board of Directors, is the Past President of the AMA Academic Council and also was a founder and served for five years on its Strategic Planning Group.

Marshall began his professional career in the retail industry, coming up through the ranks of Target Corporation. From there, he shifted over to roles in the consumer packaged goods (CPG) industry in product management and sales management for Mennen (now part of Colgate Palmolive) and Warner-Lambert (acquired by Pfizer). He frequently serves as a consultant and trainer for organizations in a variety of industries on issues of marketing management and strategy.

Mary Conway Dato-on, PhD

George D. & Harriet W. Cornell Chair and Professor of International Business & Social Entrepreneurship at Crummer Graduate School of Business, Rollins College

Mary represents Rollins on the Board of Rally: The Social Enterprise Accelerator, assisting with curriculum for its programs while mentoring social entrepreneurs. As the inaugural Faculty Director for the Social Impact Hub on campus, Mary served as the Change Leader for the Ashoka U Changemaker designation renewal at Rollins. In 2013 she received a Fulbright Garcia-Robles Scholarship to study Social Entrepreneurship in Mexico, which resulted in the 2018 publication of the book Modelando el Emprendimiento Social en México (Shaping Social Entrepreneurship in Mexico). Additionally, Mary serves as a visiting professor at IPADE (Instituto Pan Americano de Alta Dirección de Empresas) Business School.

Mary was part of the core team that developed The Global Links Initiative program – a public-private partnership with the U.S. Department of State Office for Global Women’s Issues, and private funders. As the Faculty Director Mary coordinates activities in the USA, India and Brazil.

Mary earned her Ph.D. in Marketing from the University of Kentucky, her Masters in International Marketing and Management from Denver University and her BA in International Studies and Spanish from Bradley University. Additional work experience includes corporate positions in the Philippines, Japan and the USA, as well as teaching assignments in Peru, Mexico, Denmark, Spain, the Philippines, Japan and China.

David Gilliland

Professor of Marketing, Colorado State University

Dave Gilliland teaches classes in Business Customer Relationship Management, Business Statistics and Marketing Research. His research interests focus on governance and control characteristics of inter-organizational exchange, including channels of distribution, business-to-business and regulatory relationships. His research, on these and other topics such as electronic commerce and business advertising, has appeared in the Journal of Marketing, Journal of International Business Studies, Industrial Marketing Management, the Journal of the Academy of Marketing Science and others. Dave won the Excellence in Service Award for the College of Business in 2008, has been named a C.S.U. Service Learning Scholar and has been awarded the Northern Colorado Multicultural Service Award. Dave is the Chair of the Marketing Department, and he also holds an appointment as Visiting Professor at Aston University in the UK. Before completing his doctoral work at Georgia State University, Dave worked in marketing, advertising and marketing research.

Tracy Kizer

Associate Professor of Marketing, Crummer Graduate School of Business, Rollins College

Prior to joining the Crummer Graduate School of Business, she was an Assistant Professor at the University of Dayton and a Post-doctoral Research Fellow in the Whitman School of Management at Syracuse University. She received her Ph.D. in Business Administration from the University of South Florida, an M.B.A. from Crummer Graduate School of Business and a B.S. in Chemical Engineering (minor in Chemistry) from Florida A&M University. Dr. Kizer is a member of the PhD Project Marketing Ethnic Faculty Association, the American Marketing Association and the Association for Consumer Research. Her scholarship has appeared in numerous top marketing journals including the Journal of the Academy of Management Science, Journal of Consumer Behavior, Journal of Public Policy and Marketing, Journal of Marketing Theory and Practice and the Journal of Consumer Affairs, to name a few. She has been an invited presenter at numerous conferences. In addition, she sits on the editorial review board for the Journal of Business Research and has reviewed for the Journal of Promotions Management, Journal of Consumer Policy, Journal of the Academy of Marketing Science and the Journal of Advertising Research.

Her research focuses on developing theoretical and practical contributions in the field of identity and self-concept, branding and marketing communications, particularly through the lens of intersectionality and culture. She currently sits on the board of directors for the Orlando Day Nursery and Family Promise of Greater Orlando. She is a dedicated member of Alpha Kappa Alpha Sorority, Inc. and Jack and Jill of America. She is passionate about issues surrounding inclusion, gender and racial equity. Her corporate experience includes process engineering, operations and marketing, and management consulting. She is married to Dr. Tremon Kizer, and has one son Tremon Kizer, Jr.

Cord Silverstein

President, Advocacy Social

Cord Silverstein is an award-winning brand and content marketer and social media strategist. He ensures his clients do not confuse the audience with influence by developing campaigns that allow brands to engage with their most loyal customers and fans. Silverstein has focused throughout his career on bringing down the walls within his clients’ organizations to develop and launch campaigns that deliver tangible and trackable success.

Michael Solomon

Industry Consultant; Professor of Marketing, Haub School of Business, Saint Joseph’s University, Philadelphia

Michael “wrote the book” on understanding consumers.  Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world.  

Michael’s mantra:  We don’t buy products because of what they do.  We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric.  He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.  Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing and retailing.  Michael’s latest book is The New Chameleons:  How to Connect with Consumers Who Defy Categorization (Kogan Page, 2021).

I’m not able to attend some or all of the live sessions. Can I still participate?
Yes! Your registration includes access to both the live and on-demand session recordings for six months.

Is the PCM® Marketing Management Exam included in registration?
Yes! You will be enrolled at the conclusion of the Bootcamp. The enrollment includes three exam attempts through November 18, 2022.

 

AMA Marketing Management Bootcamp