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AMA Digital Marketing Bootcamp

Washington, DC

Digital Marketing Changes Fast.

Daily advances in technology mean your digital marketing strategy needs to keep evolving. The AMA Digital Marketing Bootcamp will help you understand the latest best practices and equip you with the insights to stay ahead. 

Over two days, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on exercises, you’ll have a chance to network and put your new skills to work, too.


Early-Bird (Before 09/13/20)Standard Price
AMA Member$1395$1495

Hassle-Free Registration

While we’re optimistic we’ll get to see each other at this event, we also know we’re living in uncertain times. Book your bootcamp now and if plans change, you can move into a different training event or get a full refund of your registration.

What to Expect

AMA Bootcamps are a collaborative experience where you’ll spend time in larger teaching sessions and smaller topic-based breakouts where you can put your learning to work through interactive exercises.

50% Off Digital Marketing Certification Exam

When you attend this AMA Digital Marketing Bootcamp, you’ll also receive a 50% discount on the Digital Marketing Pro exam as a next step to further your career. (That’s more than a $950 value.)

We’ve partnered with the Digital Marketing Institute to provide the most up-to-date testing that proves you have the knowledge to solve modern business challenges. And upon passage, you’ll become dually certified as an AMA PCM® in Digital Marketing and a DMI Certified Digital Marketing Professional.

Letter to Your Boss

Need to convince your boss to let you join us in Washington, DC?

Download our template, fill in the highlighted sections and send it off for approval.

AMA Event Policies

Wednesday, October 14

Registration and Continental Breakfast

Digital Strategy (UI/UX)


Breakout Session One

We’ll assign you a group that you’ll be with throughout the event. Over the two days, you’ll attend a breakout session in each of the following topics:

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO


Breakout Session Two

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO


Analytics (Metrics and Conversions)

Networking Reception

Thursday, October 15

Networking Breakfast (With Optional Industry-Specific Tables)

Breakout Session Three

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO

Lunch (With Optional Industry-Specific Tables)

Breakout Session Four

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO


Content Marketing

Instructor Panel Discussion/Q&A

Kelly Cutler

Program Director, Northwestern University, Medill School of Integrated Marketing Communications

Kelly Cutler began her career at companies including Classified Ventures, Cars.com and AOL. In 2003 she decided to utilize her entrepreneurial skillset to launch her first digital agency, Kona Company, which she sold in January 2014. The firm provided integrated digital marketing solutions to a wide variety of clients including B2B, B2C, NPF and arts and culture.

Cutler enjoys working with future digital marketing leaders through her teaching programs in the integrated marketing communication program at Northwestern University and the Kellstadt Marketing Center at DePaul University. She is also active in the philanthropic community, most recently serving on the Board of The Kindness Connection.

Adam Holden-Bache

Director of Email Marketing, Enventys Partners

Adam Q. Holden-Bache is the author of “How to Win at B2B Email Marketing: A Guide to Achieving Success.” His book guides readers through all aspects of an email marketing program, including strategy, data, design, delivery, testing and analysis.

Holden-Bache currently serves as Director of Email Marketing at Enventys Partners. He oversees the email marketing strategy with the objective of meeting and exceeding internal and client marketing goals. Before Enventys Partners, Adam spent 19 years as CEO of Mass Transmit, an award-winning email marketing agency.

Jenny Munn

SEO Consultant, The Munn Group

Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training, and implementation. She has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has been teaching SEO workshops for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO. She is currently an SEO Consultant for the K-12 education market.

Cord Silverstein

President, Advocacy Social

Cord Silverstein is an award-winning brand and content marketer and social media strategist. He ensures his clients do not confuse audience with influence by developing campaigns that allow brands to engage with their most loyal customers and fans. Silverstein has focused throughout his career in bringing down the walls within his clients’ organizations to develop and launch campaigns that deliver tangible and trackable success.

Aaron Templer

Founder and Strategist, Three Over Four

Aaron Templer is a leadership and marketing consultant with a music problem. As an award-winning, 20+ year marketing leader, Templer explores influence at the intersection of leadership and marketing through speaking, teaching and writing. He runs a marketing firm (Three Over Four), is an award-winning  AMA chapter past president, professional instructor, and AMA Professional Chapters Council volunteer.

Roy Wollen

Adjunct Lecturer, Northwestern University, Medill School of Integrated Marketing Communications

Roy Wollen is an Adjunct Lecturer at Northwestern’s Medill School of Integrated Marketing Communications. His research and teaching follows the common theme of proving the value of marketing investments.

Wollen is also President of Hansa Marketing Services, a marketing communications agency. Noteworthy clients include Keurig, Wyndham, Estee Lauder, Staples, Bridgestone, Coca-Cola and others over a 25-year career. Wollen is a consultant at heart and focuses on solving client problems using marketing technology and analytics.

Prior to Hansa, Wollen worked at Experian, one of the largest database companies in the world.  He began his career at Ogilvy & Mather, the global advertising agency.

Bootcamp Location

Dupont Circle Hotel
1500 New Hampshire Ave NW
Washington, DC 20036
Phone: (202) 483-6000


Room Reservations:

> Hotel Booking Information Coming Soon

Please note: Any hotel room booked outside of the AMA negotiated block of rooms may not be eligible for the discounted rate and could have a different cancellation policy.


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NMTSM. There is no service fee for reservations booked and ticketed via this service.


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center (800-AMA-1150 or customersupport@ama.org), and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.



AMA Digital Marketing Bootcamp