Digital Marketing Changes Fast.
Daily advances in technology mean your digital marketing strategy needs to keep evolving. The AMA Digital Marketing Bootcamp will help you understand the latest best practices and equip you with the insights to stay ahead. Plus, it’s designed to help you prep for the AMA Professional Certified Marketer® Digital Marketing exam, which is a great way to prove your knowledge and feel confident in the work you’re doing.
Over two days, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on exercises, you’ll have a chance to network and put your new skills to work, too.
Pricing
| Early-Bird (Before 03/18/20) | Standard Price | |
| AMA Member | $1395 | $1495 |
| Non-Member | $1745 | $1869 |
What to Expect
AMA Bootcamps are a collaborative experience where you’ll spend time in larger teaching sessions and smaller topic-based breakouts where you can put your learning to work through interactive exercises.
Free PCM® Digital Marketing Exam
When you attend the AMA Digital Marketing Bootcamp, you’ll also receive a free Professional Certified Marketer® Digital Marketing exam. Adding the letters P-C-M behind your name shows you have the skills to excel in digital marketing and are committed to understanding best practices. This bootcamp covers the majority of topics you’ll see on the test.
Letter to Your Boss
Need to convince your boss to let you join us in DC?
Download our template, fill in the highlighted sections and send it off for approval.
AMA Event Policies
Wednesday, April 15
Registration and Continental Breakfast
Digital Strategy (UI/UX)
Break
Breakout Session One
We’ll assign you a group that you’ll be with throughout the event. Over the two days, you’ll attend a breakout session in each of the following topics:
- Social Media
- Integrated Digital Media
- SEO
Lunch
Breakout Session Two
- Social Media
- Integrated Digital Media
- SEO
Break
Analytics (Metrics and Conversions)
Networking Reception
Thursday, April 16
Networking Breakfast (With Optional Industry-Specific Tables)
Breakout Session Three
- Social Media
- Integrated Digital Media
- SEO
Lunch (With Optional Industry-Specific Tables)
Breakout Session Four
- Social Media
- Integrated Digital Media
- SEO
Break
Content Marketing
Instructor Panel Discussion/Q&A
Kelly Cutler
Program Director, Northwestern University, Medill School of Integrated Marketing CommunicationsKelly Cutler began her career at companies including Classified Ventures, Cars.com and AOL. In 2003 she decided to utilize her entrepreneurial skillset to launch her first digital agency, Kona Company, which she sold in January 2014. The firm provided integrated digital marketing solutions to a wide variety of clients including B2B, B2C, NPF and arts and culture.
Cutler enjoys working with future digital marketing leaders through her teaching programs in the integrated marketing communication program at Northwestern University and the Kellstadt Marketing Center at DePaul University. She is also active in the philanthropic community, most recently serving on the Board of The Kindness Connection.
Adam Holden-Bache
Director of Email Marketing, Enventys PartnersAdam Q. Holden-Bache is the author of “How to Win at B2B Email Marketing: A Guide to Achieving Success.” His book guides readers through all aspects of an email marketing program, including strategy, data, design, delivery, testing and analysis.
Holden-Bache currently serves as Director of Email Marketing at Enventys Partners. He oversees the email marketing strategy with the objective of meeting and exceeding internal and client marketing goals. Before Enventys Partners, Adam spent 19 years as CEO of Mass Transmit, an award-winning email marketing agency.
Jenny Munn
SEO Consultant, The Munn GroupJenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training, and implementation. She has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has been teaching SEO workshops for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO. She is currently an SEO Consultant for the K-12 education market.
Cord Silverstein
President, Advocacy SocialCord Silverstein is an award-winning brand and content marketer and social media strategist. He ensures his clients do not confuse audience with influence by developing campaigns that allow brands to engage with their most loyal customers and fans. Silverstein has focused throughout his career in bringing down the walls within his clients’ organizations to develop and launch campaigns that deliver tangible and trackable success.
Aaron Templer
Founder and Strategist, Three Over FourAaron Templer is a leadership and marketing consultant with a music problem. As an award-winning, 20+ year marketing leader, Templer explores influence at the intersection of leadership and marketing through speaking, teaching and writing. He runs a marketing firm (Three Over Four), is an award-winning AMA chapter past president, professional instructor, and AMA Professional Chapters Council volunteer.
Roy Wollen
Adjunct Lecturer, Northwestern University, Medill School of Integrated Marketing CommunicationsRoy Wollen is an Adjunct Lecturer at Northwestern’s Medill School of Integrated Marketing Communications. His research and teaching follows the common theme of proving the value of marketing investments.
Wollen is also President of Hansa Marketing Services, a marketing communications agency. Noteworthy clients include Keurig, Wyndham, Estee Lauder, Staples, Bridgestone, Coca-Cola and others over a 25-year career. Wollen is a consultant at heart and focuses on solving client problems using marketing technology and analytics.
Prior to Hansa, Wollen worked at Experian, one of the largest database companies in the world. He began his career at Ogilvy & Mather, the global advertising agency.
Bootcamp Location
Dupont Circle Hotel
1500 New Hampshire Ave NW
Washington, DC 20036
Phone: (202) 483-6000
Room Reservations:
The AMA has secured a special event rate at this hotel which expires March 24, 2020.
> Book Now
Please note: Any hotel room booked outside of the AMA negotiated block of rooms may not be eligible for the discounted rate and could have a different cancellation policy.
Air Travel Discount
The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NMTSM. There is no service fee for reservations booked and ticketed via this service.
Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center (800-AMA-1150 or customersupport@ama.org), and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.