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AMA Digital Marketing Bootcamp

Washington, DC

Event Postponed

The AMA Digital Marketing Bootcamp scheduled for April 15-16 in Washington, DC, has been postponed due to the rapid developments regarding COVID-19.

Your Options

Move to the rescheduled date. We hope you’ll consider attending the AMA Digital Marketing Bootcamp rescheduled for October 14-15, 2020, in Washington, DC.

Registration refund. You can also choose to get a full refund of your event registration.

Our AMA Support Center team can help you rebook for the new date or issue you a refund. You can email them at customersupport@ama.org. Please know due to increased volume, it may take us 3-5 business days to process your request.

Thank you for your understanding and for being a part of the AMA community!

Digital Marketing Changes Fast.

Daily advances in technology mean your digital marketing strategy needs to keep evolving. The AMA Digital Marketing Bootcamp will help you understand the latest best practices and equip you with the insights to stay ahead. 

Over two days, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on exercises, you’ll have a chance to network and put your new skills to work, too.


Early-Bird (Before 03/18/20)Standard Price
AMA Member$1395$1495

What to Expect

AMA Bootcamps are a collaborative experience where you’ll spend time in larger teaching sessions and smaller topic-based breakouts where you can put your learning to work through interactive exercises.

Special Session with AMA CEO Russ Klein

End your Addiction to Storytelling: Building Brands through Experience Design

Russ Klein will share why his equation for marketing success, Brand = Experience Story, will help you think beyond content marketing and enter the frontier of experience design.

Wednesday 4/15 | 6:30-7:30 p.m.

Free Digital Marketing Certification Exam

When you attend this AMA Digital Marketing Bootcamp, you’ll also receive a free Digital Marketing Pro exam as a next step to further your career. (That’s more than a $1900 value.)

We’ve partnered with the Digital Marketing Institute to provide the most up-to-date testing that proves you have the knowledge to solve modern business challenges. And upon passage, you’ll become dually certified as an AMA PCM® in Digital Marketing and a DMI Certified Digital Marketing Professional.

(If you’ve already purchased this Bootcamp, you will be automatically upgraded to this offer.)

Letter to Your Boss

Need to convince your boss to let you join us in DC?

Download our template, fill in the highlighted sections and send it off for approval.

AMA Event Policies

Wednesday, April 15

Registration and Continental Breakfast

Digital Strategy (UI/UX)


Breakout Session One

We’ll assign you a group that you’ll be with throughout the event. Over the two days, you’ll attend a breakout session in each of the following topics:

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO


Breakout Session Two

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO


Analytics (Metrics and Conversions)

Networking Reception

End your Addiction to Storytelling: Building Brands through Experience Design

Brand = Experience Story

Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If marketers and agencies don’t come to terms in a hurry with the structural factors that have set the stage for experience-driven brand building, CEOs are going to tap other resources to do it instead. Experience design is the next frontier for brand-building.

Thursday, April 16

Networking Breakfast (With Optional Industry-Specific Tables)

Breakout Session Three

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO

Lunch (With Optional Industry-Specific Tables)

Breakout Session Four

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO


Content Marketing

Instructor Panel Discussion/Q&A

Adam Holden-Bache

Director of Email Marketing, Enventys Partners

Adam Q. Holden-Bache is the author of “How to Win at B2B Email Marketing: A Guide to Achieving Success.” His book guides readers through all aspects of an email marketing program, including strategy, data, design, delivery, testing and analysis.

Holden-Bache currently serves as Director of Email Marketing at Enventys Partners. He oversees the email marketing strategy with the objective of meeting and exceeding internal and client marketing goals. Before Enventys Partners, Adam spent 19 years as CEO of Mass Transmit, an award-winning email marketing agency.

Jenny Munn

SEO Consultant, The Munn Group

Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training, and implementation. She has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has been teaching SEO workshops for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO. She is currently an SEO Consultant for the K-12 education market.

Cord Silverstein

President, Advocacy Social

Cord Silverstein is an award-winning brand and content marketer and social media strategist. He ensures his clients do not confuse audience with influence by developing campaigns that allow brands to engage with their most loyal customers and fans. Silverstein has focused throughout his career in bringing down the walls within his clients’ organizations to develop and launch campaigns that deliver tangible and trackable success.

Aaron Templer

Founder and Strategist, Three Over Four

Aaron Templer is a leadership and marketing consultant with a music problem. As an award-winning, 20+ year marketing leader, Templer explores influence at the intersection of leadership and marketing through speaking, teaching and writing. He runs a marketing firm (Three Over Four), is an award-winning  AMA chapter past president, professional instructor, and AMA Professional Chapters Council volunteer.

Roy Wollen

Adjunct Lecturer, Northwestern University, Medill School of Integrated Marketing Communications

Roy Wollen is an Adjunct Lecturer at Northwestern’s Medill School of Integrated Marketing Communications. His research and teaching follows the common theme of proving the value of marketing investments.

Wollen is also President of Hansa Marketing Services, a marketing communications agency. Noteworthy clients include Keurig, Wyndham, Estee Lauder, Staples, Bridgestone, Coca-Cola and others over a 25-year career. Wollen is a consultant at heart and focuses on solving client problems using marketing technology and analytics.

Prior to Hansa, Wollen worked at Experian, one of the largest database companies in the world.  He began his career at Ogilvy & Mather, the global advertising agency.

Russ Klein

CEO, American Marketing Association

As CEO for the American Marketing Association, Russ Klein is charged with the transformation of the AMA to become an essential community for marketers. Klein is a five-time award-winning CMO who has quarterbacked teams for many of the world’s foremost brand names, serving as president of Burger King from 2003-2010 and holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven Corporation and Arby’s Restaurant Group.

Bootcamp Location

Dupont Circle Hotel
1500 New Hampshire Ave NW
Washington, DC 20036
Phone: (202) 483-6000


Room Reservations:

The AMA has secured a special event rate at this hotel which expires March 24, 2020.

> Book Now

Please note: Any hotel room booked outside of the AMA negotiated block of rooms may not be eligible for the discounted rate and could have a different cancellation policy.


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NMTSM. There is no service fee for reservations booked and ticketed via this service.


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center (800-AMA-1150 or customersupport@ama.org), and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.



AMA Digital Marketing Bootcamp