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AMA Marketing Technology Virtual Conference

On Demand | Online

We all use technology—but are you using the right marketing technology in the right way? Top minds in the martech industry will give you tips and tricks for choosing the best technology for your needs and using those tools to their fullest capacity. Join us for actionable presentations on budgeting, planning and agile data use.

 


 

Keynote Speakers

Tom Edwards

Chief Digital & Innovation Officer-Agency, Epsilon

Abby Feuer

SVP, Marketing & Community, DonorsChoose.org

Opening Keynote Session: GenZ and the Evolution of Experience

Tom Edwards

Chief Digital & Innovation Officer-Agency, Epsilon

Marketo’s Secrets to Demand Generation

Mike Madden

Sr. Manager, Demand Generation, Marketo​

Networking Break

Let Data Lead: Why “Customer-Obsessed” Companies Are Winning

Kimberlee West

Product Marketing Manager, [24]7.ai​

The 4 Types of Customer Data Platforms & How to Select the Best Fit for You

Matt Parisi

Sr. Product Marketing Manager, Tealium

Closing Keynote Session, How to Listen: Using Data to Drive Your Business

Abby Feuer

SVP, Marketing & Community, DonorsChoose.org

Tom Edwards

Chief Digital & Innovation Officer-Agency, Epsilon

Tom Edwards is the Chief Digital & Innovation Officer, Agency, at Epsilon. For the past 18 years, he has focused on the intersection of emerging technology and its impact on consumer behavior and how to bring “Innovation to Reality(TM)”.

Edwards was recently recognized by Advertising Age as a 2017 Marketing Technology Trailblazer. He regularly provides thought leadership and commentary on business and advertising publications (Forbes, CNBC, VentureBeat, AdAge, Advertising Week, Mashable) in addition to speaking regularly as a futurist, including TEDx, Ad Age Data, Mobile World Congress and more on the topics of data design, artificial intelligence and the evolution of consumer experience through intelligent systems.

Prior to Epsilon, Edwards was EVP, Digital Strategy and Innovation for Omnicom’s The Marketing Arm and SVP, Digital Strategy and Emerging Technology for Red Urban, part of DDB Worldwide. He also previously served as Chief Marketing Officer for cloud-based social solution provider INgage networks.

Abby Feuer

SVP, Marketing & Community, DonorsChoose.org

Abby Feuer leads the Marketing & Community Team at DonorsChoose.org, overseeing initiatives that empower teachers to advocate for their classroom needs and individual donors to support them through relationship building, email and digital marketing. This school year, her team has raised close to $70M to support classrooms across the US.

Prior to this role, Feuer led the Seller Retention and Engagement team at Etsy, helping sellers connect with one another and open and run their Etsy shops. She has her MBA from the Haas School of Business at UC Berkeley and her BA in Psychology from Harvard University.

 

 

Mike Madden

Sr. Manager, Demand Generation, Marketo​

Mike works on email strategy, execution and analysis.

Kimberlee West

Product Marketing Manager, [24]7.ai​

Kim West has 8 years of experience in building insight and engagement strategies from her consulting and advisory background. As [24]7’s Product Marketing Manager, she provides trend analysis in the retail, travel, hospitality, telecom, and consumer goods industries to help major brands achieve success in customer acquisition and engagement.​ 

Matt Parisi

Sr. Product Marketing Manager, Tealium

Matt Parisi is the Senior Manager of Product Marketing at Tealium. He has over 10 years of strategic marketing experience across both traditional and digital marketing channels. His experience spans industries working both at consultancies and client-side.

 

 

AMA Marketing Technology Virtual Conference